Cricket Australia ropes in New Balance as BBL and WBBL kit partner

Cricket Australia (CA), the country’s cricket-governing body, has roped in New Balance as the new apparel sponsor for the men’s Big Bash League (BBL) and the Women’s Big Bash League (WBBL), starting with their upcoming editions.

As per the agreement, the US multinational sports apparel and equipment brand will take up the role of the BBL’s Official Apparel Partner for the next five seasons, designing and producing all playing, training, and supporter kits for all its franchises and covering both men’s and women’s editions.

New Balance thus replaces Nike as the leaguewide BBL kit supplier, with new kit designs set to be revealed in October later this year.

Alistair Dobson, Cricket Australia’s General Manager of the Big Bash Leagues, commented:

“We’re thrilled to partner with New Balance for at least the next five Big Bash seasons. Like the Big Bash Leagues, New Balance does things differently, and we’re excited to see our clubs take things to the next level in new playing kits. Player connection and fan experience is at the heart of the Big Bash and our partnership with New Balance will play a key role in driving the next chapter of the league’s exciting story.“

Dean Howard, Regional General Manager, New Balance Australia, said:

“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle. The Big Bash provides a platform for New Balance to play at the intersection of sporting culture whilst bringing an elevated, global brand experience to the sport. In close partnership with Belgravia Apparel we are proud to partner with the Big Bash and look forward to seeing the partnership come to life for fans and players alike over the next five years.“