Cricket Australia (CA), the official governing body of cricket Down Under, has announced a partnership extension agreement with ABC, SEN, and Triple M through their parent company, Southern Cross Austereo (SCA).
The extended audio rights agreement will run until the end of the 2030/31 season.
The seven-year extension will see SEN add the Women’s Big Bash League to its coverage, while Triple M will cover three women’s T20Is each season along with men’s T20Is to go with its long-standing coverage of the Big Bash League and Women’s Big Bash League.
Also read: Cricket Australia Sponsors 2024
Kate Ingber, Executive General Manager, Business and Legal Affairs, Cricket Australia, commented:
“Delighted to extend and enhance our audio partnerships with the ABC, SEN and Southern Cross Austereo for a further seven years as we enter an exciting period for the game. Cricket is the sound of summer and we are fortunate to have partners who will provide such knowledgeable and passionate coverage of huge events including the Border-Gavaskar Trophy, Women’s and Men’s Ashes and the Big Bash Leagues across their stations and digital platforms.“
Day 10 of the commonwealth games saw a medal rush for the Indian contingent, especially…
Indian cricketer and former Test captain Ajinkya Rahane bid a tearful farewell to international cricket…
Day 9 of the Commonwealth games brought medals galore for India. Two historic Judo golds…
The 2026/27 Premier League season is about to commence with all clubs in the top…
FIFA has announced a partnership extension with Visa which is set to the partnership between…
Fitness and wellness destination, Vault by Virat Kohli, has roped in former Indian cricket team…