Cricket Australia (CA), the official governing body of cricket Down Under, has announced a partnership extension agreement with ABC, SEN, and Triple M through their parent company, Southern Cross Austereo (SCA).
The extended audio rights agreement will run until the end of the 2030/31 season.
The seven-year extension will see SEN add the Women’s Big Bash League to its coverage, while Triple M will cover three women’s T20Is each season along with men’s T20Is to go with its long-standing coverage of the Big Bash League and Women’s Big Bash League.
Also read: Cricket Australia Sponsors 2024
Kate Ingber, Executive General Manager, Business and Legal Affairs, Cricket Australia, commented:
“Delighted to extend and enhance our audio partnerships with the ABC, SEN and Southern Cross Austereo for a further seven years as we enter an exciting period for the game. Cricket is the sound of summer and we are fortunate to have partners who will provide such knowledgeable and passionate coverage of huge events including the Border-Gavaskar Trophy, Women’s and Men’s Ashes and the Big Bash Leagues across their stations and digital platforms.“
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