Cricket Canada has announced a sponsorship deal with Toronto-Dominion Bank (TD Bank Group), which thus becomes the Official Bank of the Canadian national cricket teams.
Through the partnership, TD Bank Group will support the growth and development of the game locally by enhancing Cricket Canada’s grassroots programmes. Its branding will also feature on the official kits and training gear of the Canada national teams.
Rashpal Bajwa, President, Cricket Canada, commented:
“We are thrilled to welcome TD as the Official Bank of Cricket Canada. This is more than a sponsorship; it represents another significant step forward for our organisation and the entire cricket community in Canada. With TD’s support, we are confident in our ability to enhance the cricketing experience for our National Teams, players and fans across the country, while also driving the growth and development of the sport at all levels.“
Tyrrell Schmidt, Chief Marketing Officer, TD, said:
“TD is excited to become the official bank of Cricket Canada. It’s our privilege to be included on the official kits and training gear for the National Teams. We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship. This is an opportunity for us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada create more milestones together.“
Sona Mehta, Executive Vice President, Real Estate Secured Lending, Everyday Banking, Saving and Investing, TD, added:
“We are thrilled to work with Cricket Canada, to fuel the expansion of cricket in Canada. At TD, we believe in the power of sports to bring people and communities together. We’re so proud to support National Cricket Teams, and to help Cricket Canada build for the future as it supports grassroots teams across the country. We look forward to helping Cricket Canada create memorable experiences for fans and players alike.“
Rahul Srinivasan, CEO, Boundaries North, stated:
“The partnership between Cricket Canada and TD not only signifies a significant milestone in Canadian cricket but also promises a future filled with innovation, growth, and opportunity. Together, Cricket Canada and TD are poised to elevate the sport to new heights and make a lasting impact on the cricketing landscape in Canada.“
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