Cricket Ireland renews Shikenso partnership

Cricket Ireland has announced a new multi-year partnership renewal with sports analytics platform Shikenso who will continue on as partner of Ireland’s governing body for cricket for another three years. The partnership will see Cricket Ireland continue to use Shikenso’s AI-powered sponsorship measurement across digital channels including video analysis, social media analysis and social media listening. Cricket Ireland will use the data to gain insight about how their sponsors are performing across various channels. 

Paul O’Sullivan, Business Development Manager at Cricket Ireland, commented,

“Shikenso gives us the ability to track, analyse and clearly communicate sponsorship exposure and value across digital channels. This allows us to deliver transparent, data-driven insights to our partners that clearly demonstrate how their rights are performing, while helping to ensure that our sponsorship programmes continue to evolve in line with audience behaviour and partner expectations. This level of understanding supports better conversations, stronger partnerships, and more informed decision-making as our commercial programme continues to grow.”

Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso, added,

“Cricket has a growing commercial footprint, and national governing bodies like Cricket Ireland are under real pressure to demonstrate partner value across every channel. We have worked with Cricket Ireland since 2024, and three more years together means we can build on that foundation and keep delivering the transparency their commercial partners expect.”