Player Profiles

Yashasvi Jaiswal: Brand endorsements

Here, we look at the brand endorsement deals and other collaborations of the Indian professional cricketer Yashasvi Jaiswal.

Current Endorsements

CEAT Tyres

In April 2026, RPG Group-owned Indian Tyre manufacturer CEAT onboarded Yashasvi Jaiswal as their brand ambassador. 

As part of the multi-year deal, CEAT will act as a bat sponsor for Jaiswal and their brand logo will feature on his bat. 

Real Cricket (KRAFTON India)

KRAFTON India signed Yashasvi Jaiswal as their brand ambassador for their live cricket game Real Cricket in February 2026. 

As part of the deal, Jaiswal will collaborate with the brand for digital marketing campaigns, digital storytelling and in-game integrations. 

boAt

In April 2024, Indian audio and wearable brand boAt signed Yashasvi Jaiswal as their brand ambassador. 

The collaboration was introduced through a funny promotional video featuring both Jaiswal and boAt co-founder and CMO Aman Gupta discussing clichéd brand campaign ideas. As part of the deal, Jaiswal will feature in boAt’s marketing campaigns, promoting their diverse range of audio products. 


Herbalife

In Feb 2025, health and wellness company Herbalife forged a partnership with Yashasvi Jaiswal, making him their brand ambassador.

As part of the deal, Herbalife will provide Jaiswal with sports nutrition products for training, performance and recovery and Jaiswal will promote their products through marketing campaigns. 

Infinix

Hong Kong-based mobile phone company Infinix onboarded Yashasvi Jaiswal as their brand ambassador for its NOTE series in February 2026. 

The partnership was launched with the ‘World Take NOTE’ digital campaign along with the release of the new Infinix NOTE edge smartphone. Jaiswal has appeared in several brand campaigns for Infinix, promoting their NOTE series products. 

Thums Up

Beverage brand Thums Up signed Yashasvi Jaiswal as their brand ambassador ahead of the 2024 T20 World Cup.  

As part of the deal, Jaiswal has featured in interactive brand content for the brand. Thums Up also launched limited-edition consumer cans with Jaiswal’s branding. The partnership continues in 2026 with further brand activations. 


FireBoltt

In July 2022, Smartwatch company Fireboltt signed a partnership with Yashasvi Jaiswal, making him their fire-cracking ambassador. 

As part of the deal, Jaiswal has appeared in several brand campaigns and social media promotions for the brand, promoting Fireboltt smartwatches with its health tracking and Bluetooth calling features. Jaiswal still continues to be on their roster of athletes who promote the brand. 

Previous Endorsements

JBL India

Yashasvi Jaiswal had been onboarded by audio equipment company JBL in August 2023. 

As part of the deal, Jaiswal appeared in a brand campaign titled ‘Mute the World’ for the brand, promoting their headphones. The deal is no longer active. 

Other Collaborations

Meraki

In Aug 2024, Yashasvi Jaiswal signed an exclusive talent representation deal with Meraki Sports and Entertainment. 

As part of the deal, Meraki will manage his commercial interests and off-field engagements along with the responsibility of building his brand. 

Eatfit

Yashasvi Jaiswal featured in Eatfit’s #PizzaLove campaign ahead of the 2023 Indian Premier League season. 

It wasn’t a partnership between the two parties, simply a social media promotional campaign for the brand’s healthy pizza range. 


Uber India

In April 2023, Uber partnered with Yashasvi Jaiswal along with a few other cricketers for an integrated brand campaign to promote Uber Auto. 

Uber Auto was launched across Indian tier-2 and tier-3 cities. The campaign was centered around India’s “resilient aspirers” who come from humble backgrounds and are trying to chase their dreams against all odds. 

Boost

Health Drink brand Boost featured Yashasvi Jaiswal in their Stamina Stars campaign in April 2022. 

The ad campaign was about promoting young upcoming talent in sports. 

Colgate

In June 2020, Oral Hygiene brand Colgate featured Yashasvi Jaiswal in a campaign titled ‘Smile Karo Aur Shuru Ho Jao’. 

The brand highlighted his real-life journey of overcoming all odds to become the youngest cricketer in history to score a double ton in List A cricket. 

Neha Johri

A dreamer, an avid fiction reader, a foodie and chai lover, firmly believes in the power of manifestation. In love with everything sport, especially the beautiful game!

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