Harmanpreet Kaur renews CREX partnership

Sports technology platform CREX has announced a renewal of its partnership with Indian cricketer Harmanpreet Kaur, who will remain the face of its brand.

Kaur will continue working with CREX and featuring across its digital campaigns, fan engagement initiatives, and branded content, with the two working towards growing the women’s game and making it more accessible and engaging for fans.

On her renewal with CREX, Harmanpreet Kaur commented:

“It’s always special to continue a partnership built on shared values and a genuine passion for the game. CREX has consistently championed women’s cricket and helped bring fans closer to our journeys, both on and off the field. I’m excited to continue this association and contribute to the growing momentum around the sport.”

Purushotam Rawat, CEO, CREX, added:

“At CREX, we’ve always believed that meaningful support for sport comes from showing up consistently. Our continued association with Harmanpreet reflects not only our admiration for her leadership but also our long-term commitment to ensuring the women’s game receives the visibility, engagement and recognition it has earned. Together, we hope to inspire more fans to follow, celebrate and connect with every chapter of its growth.”