Sheetal Devi joins Hyundai Motor India as brand ambassador

The World No.1 Para Archer and Paralympic medalist Sheetal Devi has been announced as a brand ambassador of Hyundai Motor India Ltd. following a new partnership agreement. The deal will see Hyundai Motor and Sheetal Devi work together on various purpose-led marketing campaigns, accessibility programmes, inclusion initiatives and social impact initiatives. Devi has previously teamed up with Hyundai Motor with the latter supporting the sports personnel through their Samarth by Hyundai initiative.

Sheetal Devi, commented,

“I am honoured to be associated with Hyundai Motor India, a brand that believes in breaking barriers and creating opportunities for everyone. Hyundai has been a strong supporter of my journey, and I deeply value the trust and encouragement the brand has extended to me. This partnership represents our shared belief in perseverance, inclusion and the pursuit of excellence. I look forward to working with Hyundai and contributing to initiatives that inspire people to believe in their abilities and achieve their fullest potential.”

Tarun Garg, Managing Director & CEO, Hyundai Motor India Limited, said,

“At Hyundai Motor India, we believe that true progress is driven by the courage to challenge limitations and inspire positive change. Sheetal Devi is not just a champion athlete; she is a symbol of what human determination can achieve when barriers are replaced by opportunities. Her journey inspires millions and we are proud to partner with her as we advance Hyundai’s vision of Progress for Humanity. Together, we hope to spark conversations around inclusion, accessibility and equal opportunities while encouraging individuals to pursue their aspirations without limitations.”