The LaLiga has announced a new strategic partnership with French subscription video on-demand over-the-top streaming service and subscription TV provider, Canal+ with the goal of working on anti-piracy across almost 50 countries across Europe, Sub-Saharan Africa and Haiti. The partnership will see LaLiga and Canal+ work together, bring their expertise, technologies and enforcement capabilities in the fight against piracy by sharing intelligence, coordinate enforcement strategies and accelerate action against illegal distribution networks operating across multiple territories.
Javier Tebas, President of LALIGA, commented,
“Piracy is one of the greatest challenges facing the future of sports, one that no organisation can tackle this problem alone, which is why partnerships like this one are so important. By joining forces with CANAL+, we are bringing together technology, intelligence and operational expertise to protect the value of our competitions, defend the investment made by broadcasters and clubs, and ultimately safeguard the future of football.”
Maxime Saada, CEO of CANAL+, added,
“The unprecedented scale of this partnership reflects the strategic importance CANAL+ attaches to the fight against content piracy. I am particularly pleased that our Group shares a common conviction with LALIGA, one of the sports leagues most committed to combating piracy: piracy undermines the entire sports ecosystem. By combining our anti-piracy expertise, we are significantly enhancing our ability to take action. All players in the sports industry, without exception, and more broadly all stakeholders in the audiovisual and creative industries, have a role to play in tackling the scourge of piracy. CANAL+ is fully assuming its responsibility, and this partnership is a call for all industry players to do the same.”
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