Cricket South Africa (CSA) has announced the signing of a five-year partnership agreement with sports apparel and equipment brand SHREY, roping it in as its Official Helmet and Luggage Partner.
The deal, set to run until 2030, will cover the South African men’s and women’s national cricket teams across all their international home games, with the players sporting SHREY gear.
SHREY will also gain branding exposure at the stadiums during these games through digital and social media promotions, fan engagement initiatives, and hospitality presence.
Pholetsi Moseki, Chief Executive Officer, CSA, added:
“SHREY is globally recognised for its innovation in cricket protection and has built a strong reputation for delivering high-performance helmets and premium luggage solutions trusted by professional cricketers worldwide. This partnership reinforces CSA’s commitment to elite performance standards and player safety, firmly aligned with our strategic pillar of excellence.”
Raghav Kohli, Founder Chief Executive Officer of SHREY, added:
“With a shared commitment to performance, safety, and innovation, this partnership marks a significant step in strengthening the professional ecosystem of South African cricket while enhancing player protection at the highest level of the game.”
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