Crystal Palace FC announce partnership with Loaded

Crystal Palace Football Club have announced a partnership with Loaded, a digital video game retailer, bringing it on board as their Official Gaming Retail Partner.

Going forward, Loaded will serve as the front-of-shirt sponsor of the Crystal Palace esports team, who play in the ePremier League. Loaded’s branding will also feature on the Palace men’s first team’s training kit “throughout the week”, as well as on the pitch-side LEDs at Selhurst Park and the team’s matchday shirt during domestic cup fixtures.

Barry Webber, Chief Commercial Officer at Crystal Palace FC, commented:

“We’re delighted to welcome Loaded to Crystal Palace as our new gaming retail partner. Their rise within the gaming world, combined with their ambition and energy, makes them an ideal fit for the club. With visibility across our training kit, domestic cup matches, and our growing Esports programme, this partnership connects Palace with fans in an exciting and rapidly expanding space.”

Cormac Moylan, Chief Marketing Officer at Loaded, added:

“Crystal Palace are building something serious both on and off the pitch, and we want to be part of it. Their ambition makes them the right partner and a perfect fit for Loaded. Supporting both the first team and their ePremier League team gives Loaded a direct connection to two communities that overlap more than people think. We are excited to play our part in Crystal Palace’s success.”