Crystal Palace ropes in Brooks Running as footwear partner

English football club Crystal Palace has signed a new multi-year partnership with footwear brand Brooks Running, who joins the club as their Official Footwear Partner. The partnership will cover both the Crystal Palace men’s and women’s first teams and will see Brooks Running have their logo present on the front of the raining, travel, walkout and warm-up apparel. Brooks Running will have presence at Crystal Palace’s home stadium as well, at the Selhurst Park through pitchside and digital ribbon LEDs, stadium screens and TVs, static stadium assets and also on Crystal Palace’s media backdrops.

Crystal Palace and Brooks Running will also work together on content activations including activations featuring first-team players and former Palace legends, while Brooks will also support the Palace Run Club.

Paul O’Brien, Chief Commercial Officer at Crystal Palace FC, commented,

“We’re incredibly excited to welcome Brooks to Crystal Palace. It is a fantastic global brand with a real passion for sport, performance and getting people moving, and we think there is a very natural fit between Brooks and the Club. The partnership gives Brooks significant visibility across both our men’s and women’s teams, from the front of our training wear to Selhurst Park and our digital channels, but what is particularly exciting is everything we can build around that. Whether it’s creating content with our players, supporting Palace Run Club or sponsoring Palace for Life’s Marathon March, there are so many opportunities to bring the partnership to life and engage with Palace supporters. We’re really looking forward to getting started.”

Melanie Allen, Chief Marketing Officer at Brooks Running, added,

“Running is fundamental to football. Every match is built on endurance, speed, and movement, so there’s a natural connection between the gear elite athletes need to train and the performance products Brooks has spent decades perfecting. Connection with runners, wherever they find their sport, is central to our global growth. This partnership connects us with millions of footballers and fans who already understand the discipline, commitment, and performance mindset at the heart of running.”