The African division of global fast food company KFC and Cricket South Africa (CSA) have extended their collaboration. Since 2012, KFC Africa has sponsored both CSA teams’ T20Is as well as its Mini-Cricket project, branded as the nation’s “largest grassroots sports development initiative”.
KFC will continue to support the CSA grassroots initiative and retain its title sponsorship rights for the next international series as a result of the extension.
Pholetsi Moseki, Chief Executive, CSA, stated:
“KFC continues to be CSA’s valued partner. We both share in the commitment to grow cricket from the ground up. We have together, over the years, ensured that cricket is introduced in communities and scaled in growth. This has assured a continuous pipeline of talent that we can today boast of. It is through this partnership that we can realize our quest to take cricket to the furthest corners of this country. We thank KFC for its continued support and look forward to success in the journey ahead.“
Grant Macpherson, KFC Africa’s Chief Marketing Officer, added:
“The T20 format continues to be one of the most exciting formats of cricket globally which delivers on great action and is an opportunity to build immersive experiences for fans. It is a privilege for us to be part of a sport that continues to grow and bring our diverse nation together. The renewal for us means more than just being a title sponsor, it means being able to continue engaging with fans and the communities we operate in, in a meaningful way. As we plan for the seasons ahead, we hope to continue building even more exciting fan-centric campaigns that allows fans to be immersed in the game whether at home or in the stadium.“
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