Davis Cup extends Visa partnership

The International Tennis Federation (ITF) has announced a renewal of its partnership with Visa.

The American multinational financial services corporation will thus remain the Official Payment Partner of the Davis Cup for its 2026 edition.

Visa will continue enjoying on-court branding exposure throughout the tournament through various activations, while also offering exclusive experiences to its cardholders.

Ross Hutchins, ITF Chief Executive, commented:

“I am very proud that Visa are returning to the Davis Cup family with a partnership of major significance. We are delighted that Visa appreciated the value of the opening year Davis Cup relationship in 2025 and have agreed to vastly elevate the partnership in many ways. Partners like Visa are essential to the continued commercial growth of the competition, and I am excited by the momentum we are building this year. Premium global brands see value in partnering with our prestigious competition, and we are thrilled to be working with the team at Visa again this year.”

Dylan Leslie, Head of Sponsorships, Visa Europe, added:

“The Davis Cup is a standout moment in the tennis calendar, known for its energy and global fanbase. As fans travel and engage with live sport in new ways, expectations are rising for more seamless experiences. Through our partnership, we’re helping meet those expectations while giving cardholders more ways to connect with the atmosphere and get closer to the action.”