Declan Rice: Brand Endorsements | Brand Campaigns | Charity

This article contains information regarding the sponsors, brand campaigns and charitable initiatives of English professional footballer Declan Rice. 

Current Deals

Adidas

Declan Rice has had a long-standing partnership with Adidas, even before his high-profile and lucrative move to Arsenal in 2023. Rice wears Adidas boots for both Arsenal and England games. 

He has also fronted several major Adidas brand campaigns, most recently appearing in the Autumn/Winter campaign for Adidas SPZL line in December 2025. 

Xiaomi

Chinese auto manufacturer Xiaomi signed Declan Rice as their official ‘Experience Officer’ and the brand ambassador of their YU7 electric SUV.

As part of the deal, Rice will appear in brand campaigns for the Beijing-headquartered company, to help them break into the European auto market. 

L’Oréal Paris

As part of the overarching partnership with Arsenal FC, L’Oréal Paris onboarded Declan Rice as their brand ambassador in December 2025. 

As part of the deal, Rice will appear in brand campaigns promoting the L’Oréal Men Expert and L’Oréal Paris Elvive ranges.

Müller

German dairy company Müller partnered with Declan Rice in 2022 for promoting their products. 

As part of the multi-year deal, Rice has appeared in several promotional campaigns. The iconic ‘Rice, Rice Baby’ campaign produced by Müller headlined the partnership in a highly creative fashion. 

CELSIUS 

In Feb 2025, Declan Rice signed a partnership with CELSIUS as their brand ambassador. 

As part of the deal, Rice will join an elite roster of athletes, promoting the energy drink in UK, Ireland and the broader European market. 

?URA

Finnish health technology company ?URA onboarded Declan Rice as their brand ambassador in June 2026.

As part of the deal, Rice will promote their products, especially the Oura Ring 5 which will help him maintain peak performance and recovery in real-time. 

Boxbollen 

Interactive gaming brand Boxbollen partnered with Declan Rice for promoting their app-connected fitness and reaction games in December 2025. 

Rice has appeared in several brand campaigns, promoting the Boxbollen Family Pack and the soccer-focused Footbollen game.

Panini UK 

British and Irish subsidiary of the global Panini Group, Panini UK specialises in, comic books and football stickers and trading cards. Declan Rice has been a brand ambassador for Panini UK since December 2021. 

He has featured in many brand campaigns for Panini UK including the ‘Goat of Swaps’ and the ‘Get Dec’d Out’ campaign. 

Brand Campaigns

Aimé Leon Dore 

In November 2024, Declan Rice collaborated with New York based fashion and lifestyle brand Aimé Leon Dore. 

As part of the collaboration, he appeared in their Spring/Summer campaign titled ‘The World’s Borough’ that paid homage to the London culture. 

Sports Direct

Declan Rice tied up with Sports Direct UK alongside other legendary footballers like Thierry Henry and Eric Cantona, appearing in their multi-channel holiday campaigns. 

He appeared in promotional festive campaigns like ‘Go All Out’ and ‘Give Me Football’ for Sports Direct. 

Burberry

Declan Rice featured in British Luxury House Burberry’s Fall 2026 Campaign titled ‘A Good Sport’ which was a celebration of English football culture, matchday traditions and fandom.  

The campaign focused on pre- and post-match atmosphere, stadium terraces and the pitch sidelines. 

Prada

In Aug 2022, Declan Rice featured on the digital and print spreads of Circle Zero Eight Magazine wearing the Prada Linea Rossa (SS22 collection). 

Charitable Initiatives

• Declan Rice reportedly donated his bonus and sponsorship funds (approx. $14 million) to fund 140 transitional housing units and 220 shelter beds for homeless families with children in Tower Hamlets in East London.

• Declan Rice partnered as an ambassador for Campaign Against Living Miserably (CALM), featuring in their mental health and suicide prevention awareness campaigns.

• Rice has also supported smaller medical-related causes, such as granting wishes for sick children via charities like Rays of Sunshine and contributing to individual medical fundraisers.