Declan Rice: Brand Endorsements | Charity Work

Here, we look at the brand endorsements and notable charity work of the English professional footballer Declan Rice. 

Brand Endorsements

Adidas

Declan Rice has had a long-standing partnership with Adidas, even before his high-profile and lucrative move to Arsenal in 2023. Rice wears Adidas boots for both Arsenal and England games.

Rice has also fronted several major Adidas brand campaigns, most recently appearing in the Autumn/Winter campaign for Adidas’ SPZL line in December 2025.

Xiaomi

Chinese consumer electronics brand and automaker Xiaomi signed Rice as its official “Experience Officer” as well as a brand ambassador for its YU7 electric SUV.

As part of the deal, Rice appears in brand campaigns for the Beijing-headquartered company, which aims to boost its presence in the European automotive market.

L’Oréal Paris

As part of its overarching partnership with Arsenal FC, L’Oréal Paris onboarded Declan Rice as its brand ambassador in December 2025. 

As part of the deal, Rice appears in L’Oréal brand campaigns promoting its Men Expert and Elvive product ranges.

Müller

German dairy company Müller partnered with Declan Rice in 2022.

As part of the multi-year deal, Rice has appeared in several promotional campaigns for Müller. The iconic “Rice Rice Baby” campaign produced by Müller headlined the partnership in a creative fashion. 

CELSIUS

In February 2025, Declan Rice signed a partnership deal with CELSIUS, coming on board as a brand ambassador.

As part of the deal, Rice promotes the energy drink brand in the UK, Ireland, and the broader European market.

OURA

Finnish health technology company OURA onboarded Declan Rice as a brand ambassador in June 2026.

As part of the deal, Rice promotes the company’s products, especially the OURA Ring 5, which helps users monitor performance and recovery in real time. 

Boxbollen

Interactive gaming brand Boxbollen partnered with Declan Rice for the promotion of its app-connected fitness and reaction games in December 2025. 

Rice has appeared in several brand campaigns for Boxbollen, promoting its “Family Pack” and the football-focused game “Footbollen”.

Panini UK

The British and Irish subsidiary of the global Panini Group specialises in comic books and football stickers and trading cards. Declan Rice has been a brand ambassador for Panini UK since December 2021. 

Rice has featured in many brand campaigns for Panini UK, including the “Goat of Swaps” and “Get Dec’d Out” campaigns. 

Aimé Leon Dore

In November 2024, Declan Rice collaborated with New York-based fashion and lifestyle brand Aimé Leon Dore.

As part of the collaboration, he appeared in the label’s Spring/Summer campaign titled “The World’s Borough”, which paid homage to London culture.

Sports Direct

Declan Rice tied up with Sports Direct UK alongside other legendary footballers Thierry Henry and Eric Cantona to appear in its multi-channel holiday campaigns. 

Rice appeared in promotional festive campaigns such as “Go All Out” and “Give Me Football” for Sports Direct. 

Burberry

Declan Rice featured in British luxury house Burberry’s Fall 2026 campaign titled “A Good Sport”, which aimed to celebrate English football culture, matchday traditions, and fandom.  

The campaign focused on the pre- and post-match atmosphere, stadium terraces, and the pitch sidelines.

Prada

In August 2022, Declan Rice featured on the digital and print spreads of Circle Zero Eight Magazine wearing the Prada Linea Rossa (SS22 collection). 

Charity Work

• In August 2025, Declan Rice donated his bonus and sponsorship funds (approximately US$14 million) to fund 140 transitional housing units and 220 shelter beds for homeless families with children in Tower Hamlets in East London.

• In November 2022, Rice served as an ambassador for the Campaign Against Living Miserably (CALM) and featured in its mental health and suicide prevention awareness campaigns.

• Rice has also supported smaller medical-related causes, such as granting wishes for sick children via charities like Rays of Sunshine (July 2020) and contributing to individual medical fundraisers.