Trade Fantasy Game (TFG), an “All New 6 Player Fantasy Game” launched by JCDC Sports Pvt Ltd, has announced Indian fast bowler Deepak Chahar as a brand ambassador for its latest campaign, titled “Tukka nahi chakka maro“. Chahar has been confirmed as a brand ambassador for TFG alongside Khaleel Ahmed, Tilak Varma and Ambati Rayudu.
Via the TFG campaign, Chahar will look to connect, engage and on-board users given his fanbase of over 5 million on social media. TFG will compete with the likes of Dream11, MPL, My11Circle, Playerzpot and CrickPe during the 2023 Indian Premier League (IPL) season.
The TFG venture marks Chahar’s debut in the entrepreneurial space as the platform’s co-founder along with his wife, Jaya Chahar, who also serves as the CEO of JCDC Sports Pvt. Ltd. The sports tech platform was established in March 2022 and is headquartered in Delhi.
The “Tukka nahi chakka maro” campaign will roll out across all social media platforms. TFG will provide unique offerings to its user base, like six-a-side teams, a wildcard feature, and digital collectible cards that will level up as you play.
Speaking about the campaign. Deepak Chahar said:
“Cricket and entertainment have always gone hand in hand in our country. We at TFG are trying to make skill-based online gaming, the next big thing in the sports entertainment industry.“
Speaking on JCDC’s association, Jaya Chahar said:
“In a cricket loving nation like India, fantasy sports has become a way of life, where we see exponential growth.
“We have kept in mind the entry fee sweet spot for fantasy players and sports viewers and designed the contests for all to benefit. Now TFG users can level up by making more teams and this will give them the winnings they deserve with the thrill of game play.“
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