Devin Booker’s net worth, investments and sponsorships

Devin Armani Booker is an American basketball player who plays for the Phoenix Suns of the NBA. He was born on 30 October 1996 in Grand Rapids, Michigan. He is a modern-day shooting guard with all-around offensive abilities who led his team to the NBA finals in the 2020–21 season. On his debut on 28 October 2015, Booker scored 14 points against the Dallas Mavericks and has never stopped scoring since. He’s an exciting youngster with a bright future in the league.

Booker’s achievements are quite a handful for his age and include: 

• 3× NBA All-Star (2020–2022),
• NBA All-Rookie First Team (2016),
• NBA Three-Point Contest champion (2018),
• SEC Sixth Man of the Year (2015),
• Second-team All-SEC (2015),
• SEC All-Freshman Team (2015), and
• McDonald’s All-American (2014).

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Devin Booker’s Investments

• In early 2017, Devin made a purchase of US$3.25 million for a mansion in Paradise Valley. Rumours suggest that the young athlete supposedly moved into a US$10m estate in Arizona he bought in early 2022.
• Booker was a business enthusiast at a young age, which was backed up by his investments in seven startups, including deals with sports video companies Overtime and Buzzer and convenience store delivery app Go Puff.
• Booker has a knack for luxury cars, showing them off very subtly on his social media handles. He owns a Ferrari 488 Spider worth over US$300,000, a 1959 Chevy Impala Convertible (he calls it ‘Pretty Penny’) that could be worth between US$90,000 and US$200,000 as it’s modified, a 1970 Chevy K5 Blazer (he calls it ‘Uncle Larry’), a 1974 Chevy Caprice Convertible with gold rims and few other mysterious vintage cars.

Devin Booker’s Net worth

Booker signed a franchise-record-breaking deal in 2018, topping out Charles Barkley and Steve Nash. The deal was worth a total of US$158 million over the course of five years. He receives around US$30 million and will receive the peak in the 2023–24 season. 

From endorsements, the 25-year-old makes around US$8 million per year. Thus, with salary, his basketball career has paid him a total of around US$65 million to this point.

Devin Booker’s Charity work

• The Phoenix Suns and their star shooting guard established a foundation called the “Devin Booker Starting Five Initiative” in 2019, pledging US$2.5 million towards five non-profit organisations: Arizona Autism United, Central Arizona Shelter Services, YMCA of Southern Arizona, GAP ministries and Elevate Phoenix. They are also said to have pledged to donate more to some grassroots organisations in coming years.
• Devin was also named a global ambassador for the Special Olympics due to his involvement with people with disabilities.
• Booker also donated US$10,000 in and around Phoenix to raise funds to help the COVID-19 campaign drive during the COVID lockdown. Booker’s company Coco5 also helped the local retailers and small packaging businesses, which he promoted on his social media and in campaigns.

Devin Booker’s Sponsors / Endorsements

Devin Booker is an extremely talented youngster who has started to appear among the big names after his Western Conference title. His ‘mamba mentality’ and continual hustle have made him a fan favourite in recent years. 

Booker is expected to get numerous endorsement deals in the coming years, but for now, he has in place deals with Nike, WatchBox, Corona Beer, Sweetgreen and several startups. Overall, it is understood that these endorsement deals are worth over US$8 million per year to Booker. 

Some of Booker’s endorsement deals include:

Nike

After his appearance in the 2015–16 All-Star game, Booker was in talks with multiple shoe manufacturers. He finally signed an endorsement deal with NIke, which ended in 2019. He was again approached by several manufacturers but chose to resume his relationship with Nike and extended the deal in July 2019. 

Booker is a renowned athlete at Nike and released his “Nike Kobe 5 Proto” soon after the deal. As he is known for his love for the Black Mamba, he has worn several Kobe Bryant signature editions to his games.

Watch – Nike commercial featuring Devin Brooker

Astro Gaming

Devin Booker joined video game equipment company Astro Gaming as a brand ambassador on November 15, 2021. Booker started his Twitch channel in 2019, which is now sponsored by Astro Gaming and is often joined by his brother Davon while they play “Call of Duty: Warzone” alongside other popular streamers in the Call of Duty community, having first made an appearance on 18 November 2021.

Booker also wears Astro Gaming’s new glow-in-the-dark headset, which he helped the company design. ‘dBook’ is good on the court and not too bad on the console either, as he won the NBA 2K Players Tournament that aired on ESPN while the NBA season was paused due to COVID-19.

Corona Beer

Devin Booker was seen in Corona’s latest ad in March 2022, starring alongside some big names like Vince Carter, Sue Bird and Christian Laettner. Corona’s “Shades of Blue” commercial had a discussion on which shade of blue is better, combining with their respective college jerseys.  

Foot Locker

In January 2016, Booker appeared in a Foot Locker commercial, which showed him, D’Angelo Russell and Karl-Anthony Towns welcoming Ben Simmons to the league after being drafted into the NBA 2016 season.

Ben Simmons was seeking advice from other Nike athletes, who warned him how the NBA was the “real world” and everything up until Drafts was nothing. The commercial ended with Russell throwing the rookie’s phone into the pool, to which he said: “trust me”.

Autograph

Booker was signed by Tom Brady’s NFT firm Autograph in April 2022. Together, the two aim to introduce multiple NFT collections and experiences. Booker was a leading group of young athletes in an Autograph ad titled “The future is already here”, which is part of the company’s “The Future” NFT campaign. 

Coco5

After starring in several Corona Beer commercials, Devin Booker launched his own sports drink: Coco5. The hydrating beverage was loved nationwide and even by the vegan community as the drink is both gluten-free and vegan.