Team India wicketkeeper-batter Dinesh Karthik has joined online gaming platform Taj Rummy as a brand ambassador. As per the deal, the 37-year-old will represent the gaming platform and promote the company online.
Via this partnership, Taj Rummy seeks to increase brand recognition and raise awareness of ethical gaming across the country.
Speaking about the agreement, Pariekshit Maadishetti, Founder, Taj Rummy, said:
“India is one of the fastest growing online gaming markets in the world with millions of users turning to real money gaming as a key tenet of their leisure and entertainment. Gridlogic is at the forefront of fulfilling users’ evolving requirements and has been maintaining its leadership position in the rummy and fantasy cricket offerings with engaging skill based games and we are strengthening our commitment with our flagship offering, Tag Games.
“With Karthik, we found the perfect match for Taj Rummy as he is the perfect testament of a powerful performer, always strives to deliver the best for the country and is humble in nature, the key tenets of our brand. We look forward to a successful collaboration with him and aim to further popularise ethical online gaming in India through a dedicated marketing campaign with him.”
Dinesh Karthik added:
“As the leading platform in the online gaming space, Gridlogic’s Taj Rummy have been the go to destination of users for its best-in-class experience and I found synergies in our vision of delivering the best for our audiences by going the extra mile. From building a robust technology platform to ensuring the entertainment and safety of its users, Gridlogic and I share the same ethos of delivering the best for our audiences and I’m delighted to be a part of this journey.
“I hope to make a meaningful contribution to the brands’ fast growing user base by further popularising the brand among gamers and create more advocates for ethical online gaming in India.“