Emma Raducanu teams up with UNIQLO

British tennis player Emma Raducanu has joined UNIQLO as a Global Brand Ambassador.

Raducanu will thus represent the Japanese global apparel brand at all tournaments moving ahead, starting from the upcoming Indian Wells Open in March. The 23-year-old will also work with other UNIQLO ambassadors, including Roger Federer, Shingo Kunieda, and Cate Blanchett, to promote UNIQLO’s LifeWear philosophy.

Additionally, Raducanu will work on designing her on-court apparel along with participating in community-engagement activities worldwide, such as “UNIQLO Next Generation Development Program” coaching events, aimed at skilled young tennis players or young players from underserved areas, and support for communities in need through “UNIQLO Peace for All” and “The Heart of LifeWear” initiatives.

On teaming up with UNIQLO, Raducanu commented:

“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”

Koji Yanai, Group Senior Executive Officer, Fast Retailing, said:

“We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”