Everton signs new deal with CMC Markets

Premier League club Everton has announced a multi-year partnership with global multi-asset financial services firm, CMC Markets, who will become a Main Partner of the club. The partnership will see CMC Markets also take up the role of the club’s Front-of-Shirt Partner from the upcoming 2026/27 season and will have prominent branding on the Everton senior Men’s, Women’s and Under-21s kits. CMC Markets will also have branding across the club’s matchday and digital channels, with branding at Hill Dickinson Stadium, Goodison Park and Finch Farm. Everton and CMC Markets will also work on fan experiences and will support community-focused financial literacy programmes along with Everton. 

Andrew Middleton, President of Business Operations, Everton, commented,

“We are delighted to welcome CMC Markets as Everton’s Main Partner – a brand that shares our ambitions, our values and our belief in what Everton is becoming. This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch. We are also excited by the opportunities this creates to deliver a proposition that every Evertonian can be proud of – on matchdays, across digital channels and in the community. We look forward to working closely with CMC Markets to bring this partnership to life in a way that is meaningful for our supporters, and to creating moments that reflect the ambition of both organisations.” 

Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, added,

“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading. We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence. Everton is a great club, with a proud history and deep connections to its community. We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”