F1 Academy inks deal with LEGO Group

F1 Academy, the all-female racing series, has announced a multi-year partnership with the LEGO Group, which will see the latter join the F1 Academy grid from next year onwards through the LEGO Racing moniker.

Dutch driver Esmee Kosterman, who raced in Zandvoort earlier this season, will be driving for LEGO Racing.

The partnership was launched through a co-branded exclusive LEGO set.

Susie Wolff, Managing Director of F1 Academy, commented:

“We’re so proud to welcome the LEGO Group as an Official Partner of F1 ACADEMY. This collaboration isn’t just about the possibility of building an F1 ACADEMY LEGO car, it’s about building belief in what’s possible. With our first partnership product, fans will be able to create something that stands for opportunity and representation. We hope every young girl who picks up these bricks sees more than just a model, she sees herself, her potential, and her place in the world of motorsport whether as a fan, engineer, driver or leader. Together, we’re challenging outdated perceptions of who belongs in motorsport and empowering the next generation of young women to build their own paths.”

Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said:

“F1 ACADEMY is levelling the playing field in motorsport, giving young female athletes a clear pathway to achieve their dreams in the top tiers of the sport. We can’t wait to see LEGO Racing join the F1 ACADEMY grid and are so excited to have Esmee as our driver. For the first time, fans can hold their favourite F1 ACADEMY LEGO car in their hands, and I’m thrilled that we’re securing female representation in racing toys for young girls. We hope the infusion of LEGO play and creativity to this exciting sport inspires the next generation of young women in motorsport, as well as the female builders of tomorrow, that anything is possible.”

Esmee Kosterman, Driver for LEGO Racing, added:

“To be the first driver for LEGO Racing is such an exciting opportunity, and I can’t wait to continue my racing journey with F1 ACADEMY. I’ve long been a fan of the LEGO brand, its creativity and what it stands for and to bring it to the track from the 2026 season onwards is incredible. I hope this inspires future generations of female drivers, that with hard work and determination, anything is possible!”