Formula One has signed a ten-year deal with beIN SPORTS, which will see the latter exclusively broadcast the motor racing series in Turkey as well as the Middle East and MENA regions.
The deal, set to run till 2033, will cover 25 regions in total, with beIN gaining rights to broadcast all F1 races, including Sprint events as well as Practice and Qualifying sessions.
Stefano Domenicali, President and CEO, Formula One, said:
“Since Formula 1 first raced in Bahrain in 2004, we have seen the growth of a passionate fanbase in the Middle East who love to go racing. With beIN, we have found a partner who elevates the broadcast experience and create best-in-class programming that delivers against our mission to showcase the drama and spectacle of Formula 1 for our fans at home.“
Ian Holmes, Director of Media Rights and Content Creation, Formula One, commented:
“With four races and a rapidly growing fanbase, demand for Formula 1 in the Middle East and Turkey is at an all time high. In recent years, beIN has established itself as one of the leading sports broadcasters in the world, offering fans unparalleled coverage across its sports portfolio. We look forward to working with them, utilising their extensive production capabilities in Doha, to continue to elevate F1’s broadcast programming and create tailor-made content that engages fans in the region and encapsulates the drama and excitement of Formula 1.“
Yousef Al-Obaidly, CEO, beIN MEDIA GROUP, added:
“We are delighted to see the return of Formula 1 live and exclusively on beIN across 25 countries spanning the MENA region and Türkiye. beIN continues to be the undisputed home of sport across MENA and Türkiye, with Formula 1 the centrepiece of our incredible portfolio. We look forward to creating thrilling Formula 1 experiences for millions of fans and growing a new generation of followers through exciting regional content and innovative broadcasting. This deal is also testament to the fantastic long-term success and continued ambitions of beIN Media Group as one of the leading sports, entertainment, and media groups in the world.“
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