F1 inks multi-year deal with FanDuel

Formula One has signed a multi-year partnership agreement with online gaming company FanDuel, bringing it on board as its Official Betting Operator.

The deal marks F1 partnering with a betting operator in the US for the first time. The two will work on various fan engagement activities along with other experiences, including real-time insights and betting context.

Additionally, FanDuel’s content will be integrated into Formula One’s betting guide and editorial markets across official F1 platforms.

Jonny Haworth, Director of Commercial Partnerships at Formula One, commented:

“We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada – markets that continue to increase their love and engagement with Formula 1. As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”

Karol Corcoran, Managing Director of FanDuel Sportsbook, added:

“Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans. Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”