FA extends Mitre deal

England FA extends Mitre deal

November 2, 2023

British sports equipment brand Mitre has extended its partnership with the Football Association (FA), the official football-governing body of England, and will thus continue on as the Official Ball Supplier for many of its competitions until the end of the 2026/27 season.

The renewal agreement will see Mitre continue to supply balls at all FA-organised tournaments for the upcoming three years, including the Emirates FA Cup, the Women’s FA Cup, the Isuzu FA Vase, the Isuzu FA Trophy, and the Golden Ball Awards.

Mitre and the FA first joined forces back in 2018.

Stephen Hutchinson, Head of Commercial Partnerships at the FA, commented:

We’ve really valued this relationship with Mitre since they came on board, so we’re very happy to extend our partnership. Mitre shares the desire for our competitions to maintain the highest standards, and their track record as football suppliers to both the game in England historically and us throughout this period has been outstanding.

Simon Rowe, Vice President of Global Sports Marketing at Mitre’s parent company, Pentland Brand, added:

At our core, we are a brand dedicated to our fans, and we firmly believe the beautiful game should always start with a beautiful ball. Today we proudly introduce the new Emirates FA Cup Ultimax Pro ball and Women’s FA Cup ball designs. Players and fans can expect the same game-changing technology coupled with a levelled-up retro design that encapsulates Mitre’s iconic past through the current football scene.

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