FC Barcelona have announced the sale of 24.5% of Barça Studios, which oversees the team’s digital operations and audiovisual productions, to the crypto-based fan token platform Socios.com for €100 million in order to further the club’s audiovisual, blockchain, NFT and Web.3 strategies.
The decision has been carried out in accordance with the authorisation of the General Assembly of FC Barcelona Members held on October 23, 2021.
Prior to embarking on a spending spree this summer, the heavily indebted club sold to American investment fund Sixth Street 15% of their LaLiga TV earnings in two instalments for a total of €400 million.
Commenting on the sale, Joan Laporta, President of FC Barcelona, said:
“For the moment, we have sold 25 percent to Socios.com. It’s a sale for ever, there would be a way to recover this 25 per cent but for the moment this operation means the entry of a new partner, Socios.com, which has injected 100 million euros.”
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