Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club FC Barcelona (men’s and women’s teams) and enjoy a strong branding presence across their physical and digital assets.
The Barça-Nike synergy goes all the way back to 1998, when the American sportswear giant replaced rival Italian brand Kappa as Barcelona’s Official Technical Partner. Since then, the two have reached new heights both on and off the pitch and have given us some memorable jerseys.
In May 2016, Barça’s then-president Josep Maria Bartomeu announced an extension to Nike’s deal with the club, which would see the Oregon-based company continue to serve the club as their Official Technical Partner until 2028. This deal, though, was not meant to be signed until July 2018, when Nike’s then-existing deal expired.
However, when the time came to officially sign this deal, complications arose between the two parties regarding how the profits would be distributed, meaning the contract was never officially signed, and to this day, Nike does not have an official deal in place with Barça.
Nike signed a new contract with the club during the 2018/19 season. Currently, Nike reportedly pays Barça €100m every season, with potential addons taking the amount to €155m. The company, however, earlier in 2024, had sought to terminate the deal over what it claimed were “breaches” in the contract. Although Nike won the court proceedings, the deal will still have to be carried out until 2028.
But in August 2024, reports from several outlets in Spain emerged citing both Nike and Barcelona are working behind the scenes on a new extension deal, under a better package.
Spotify, a Swedish audio streaming and media service provider, announced signed a new multi-year partnership deal with FC Barcelona in March 2022.
As part of the four-year deal, Spotify will become the main partner of the club and the official audio streaming partner. The deal includes the Spotify brand appearing on the front of both the men’s and women’s team shirts and training shirts beginning in the 2022-2023 season. Spotify will also become Title Partner of the Stadium with the historic Camp Nou stadium rebranded Spotify Camp Nou.
In May 2023, FC Barcelona announced the signing of a new partnership agreement with TP Vision. It is a company responsible for the design, manufacture and sale of Philips TV, Philips Sound and AOC Audio products. As part of the deal, it’s brand Ambilight TV became the main partner for TV, display and sound devices.
This partnership will also grant TP Vision rights of association with the men’s and women’s first teams, as well as the club’s Indoor Sports teams.
Barça signed online betting company 1XBET as a global partner in July 2019. Apart from branding rights, the five-year deal sees 1XBET also hold image rights for Barça’s players to feature in its promotional adverts.
In July 2024, Barcelona and 1XBET renewed their partnership, whereby the online gambling brand will continue to be a global Partner and official betting partner of FC Barcelona for five more seasons until June 2029.
WhiteBit is a cryptocurrency exchange that provides a platform for trading digital assets and offers real-time orderbooks, charting and technical analysis tools, trading history, automation features, etc. In December 2022, Barcelona struck a three-year partnership with WhiteBit that designates the company as the Spanish giants’ official cryptocurrency exchange partner until 2025.
The new agreement, which sits in the club’s global partnership tier, sees the Ukraine-based cryptocurrency firm receive LED screen inventory at the Camp Nou and includes brand presence across all of Barcelona’s various sports teams.
Locally brewed lager beer Estrella Damm has been the Official Beer of FC Barcelona for over 25 years. It has been serving as a Global Partner to the club since May 2018.
In December 2023, FC Barcelona announced a new five-year extension deal with Estrella Damm until 2028. Through the new agreement, Estrella Damm will be granted major presence both at the Estadi Olímpic Lluís Companys and at the future Spotify Camp Nou and will also continue to be closely associated to the club’s different gastronomic services, appearing at all leisure and catering outlets on the club grounds.
In June 2019, Japanese video game company Konami renewed its deal as the official videogame partner of FC Barcelona via its football simulation game series, Pro Evolution Soccer (PES), for another four years. The deal saw Konami hold rights to feature Barça’s licensing, that included real-life likeness of players, kits and stadium, in its annual PES release.
While PES’ main rival, EA Sports’ FIFA, held rights to feature Barça’s crest, kits, and players via its circumventing licensing deal with LaLiga Santander, Konami held exclusive rights to Barça’s home ground, Camp Nou.
The summer of 2021 found Konami’s deal with the club mired in controversy when a video emerged of two Barça players — Antoine Griezmann (now on loan at Atlético Madrid) and Ousmane Dembélé — mocking two Japanese technicians who were fixing the television in the players’ room while the team were on a pre-season tour in Japan in 2019. The two could be heard making pejorative comments about the technicians’ appearance and the manner in which they spoke.
Konami put out a statement in July 2021 in which it stated that Griezmann, who the company announced as a Yu-Gi-Oh! contents ambassador only a month before, had his ambassadorship terminated with immediate effect. The company also requested Barça to provide an explanation on the matter and discuss further course of action. While more details are yet to surface, Konami remains listed as Barça’s official videogame partner on the club’s website.
In July 2021, Konami announced a complete overhaul of their flagship football simulation offering PES, which is now a cross-platform, free-to-play game called eFootball. Barça’s deal with Konami sees the club and their assets licensed in the game.
The two parties agreed on a contract extension deal in August 2023.
SEAT’s sports car brand Cupra replaced Audi as the club’s official automotive and mobility partner in August 2019.
In FC Barcelona and CUPRA renewed their global alliance to continue inspiring the world. The vehicle manufacturer will continue to be the club’s Official Automotive and Mobility Partner and Official Car for the next five seasons through to 2029, and is expanding its connection to all of the club’s other professional sports.
Bimbo, a Mexican multinational food company, signed a multi-year partnership agreement with FC Barcelona in August 2022. As part of the deal, the Bimbo brand became the global partner of the club and the main partner of FC Barcelona Women.
Through this agreement, both organisations will work to positively impact society by promoting habits that contribute to the greater well-being of people and building a more sustainable environment. They will also work to break stereotypes regarding women’s figures.
Finnish mobile phone manufacturer Human Mobile Devices and club FC Barcelona announced a new sponsorship agreement in August 2024.
With this deal, the brand has been named the club’s global partner, mobile phones partner, and smartphones partner. It also involves access to athletes to create graphic and audiovisual material, and brand visibility on match days and internet channels.
American tools and security brand Stanley Black & Decker became a sponsor of FC Barcelona in 2014, before expanding its association with the Catalan club to a global partnership in July 2018.
Apart from getting added exposure across the club’s channels, Stanley also became the principal sponsor of Barça’s women’s team, thus acquiring front-of-shirt branding rights across Barça Women’s matchday kits.
Isotonic beverages brand Prime and FC Barcelona agreed on a multi-year partnership agreement with the former becoming the official hydration partner until 2026.
As part of the deal, the US company’s hydration products will be visible during games -in the bench area- and training sessions involving the men’s, women’s and youth football teams. PRIME will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana
Hungary-based sports supplement company BioTech signed a new multi-year partnership agreement with FC Barcelona in September 2024 to become its new global partner in the Sports Supplement category.
As part of the deal, BioTechUSA will associate its image with the men’s and women’s first teams. This partnership will also extend to research, education and knowledge transfer, with the two brands working together to create a publicly available case study involving FC Barcelona’s Medical Services and certain nutritional products.
In July 2024, FC Barcelona and Feeberse, the first 100% football-based social network, reached a three-year collaboration deal, through to 2027, whereby the platform became the club’s official channel and official presenting partner of Culers Corner.
In November 2022, Italian fashion company Herno signed a multi-year partnership agreement with FC Barcelona to become the club’s official formalwear partner for the next three seasons, through to 2024/25.
As part of the deal, the men’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, in addition to the finals of the different competitions in which the teams may take part in.
Skin care brand Rilastil, which belongs to the Italian Corporate Ganassini group, signed a multi-year agreement in October 2023 to become a global partner of both Barcelona women’s football and basketball teams.
As part of the deal, Rilastil also became their exclusive ‘Official Skin Care & Sun Protection Partner’.
In August 2022, Barça Women and GLS Spain signed a global sponsorship agreement through which the transport logisitics company, a leader in international packaging services, becomes an official logistic partner of the team for the next three seasons, until 30 June 2025.
Barcelona and VeganNation officially signed a new partnership agreement in September 2022 whereby the global community, founded in 2017 to promote sustainable living and practices, became a new sponsor of the club for the next three seasons, until 30 June 2025.
The agreement includes rights of association with the men’s and women’s football first teams, as well as hospitality rights and the creation of content for publication on the club’s channels and digital platforms. Barça and VeganNation will be working on different projects focused on sustainable living, especially the circular economy and awareness.
Azemad Group, a leader in specialisation of wood crafting, signed an agreement with FC Barcelona in July 2023 to become its official global partner in Roller Hockey. As part of the deal, Azemad will provide sports equipments to the club.
Barça signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in February 2020 to launch their own Fan Token ($BAR). The deal also made Chiliz the Official Fan Token Partner of FC Barcelona.
In August 2022, FC Barcelona announced that Socios.com will become a strategic technology partner accelerating FC Barcelona’s blockchain, NFT and digital assets, and Web3 strategies.
The partnership will see Socios.com owner and technology provider Chiliz invest $100M in Barça Studios to acquire a 24.5% stake in the Club’s digital content creation and distribution hub.
Valencia-headquartered Spanish financial institution CaixaBank last renewed its deal as the premium banking partner of Barcelona in a four-year agreement in January 2017.
In March 2023, FC Barcelona announced its contract renewal with Caixabank, which was set to expire on 30 April 2023. It was extended until 30 April 2026, for a maximum amount of 17 million euro.
Apart from branding rights, the deal sees CaixaBank offer its customers unique hospitality experiences during Barça’s home matches.
Medical insurance company Assistència Sanitària is the club’s official medical partner since 2005. In July 2019, the two parties extended their partnership in a deal that runs until June 2024, also making Assistència Sanitària a main partner of the club.
Apart from enjoying a brand presence across the club’s channels, Assistència Sanitària provides medical insurance to the club. Barça also has access to the company’s medical centres for potential medical examinations.
EBC Financial Group (EBC), a provider of financial services, announced a new multi-year partnership renewal agreement with FC Barcelona. As part of the deal, it will add another three-and-a-half years to its current deal with the club.
This collaboration, which began in April 2024, has not only elevated EBC’s global presence but also marked a significant chapter in the integration of finance and sports.
In August 2024, FC Barcelona and the South Korean motor oil brand, ZIC, under the SK Enmove umbrella, announced a three-year extension of their partnership. The renewed agreement has solidified the collaboration between the two brands until June 2027.
As part of this expanded partnership, ZIC will maintain its position as FC Barcelona’s official partner in several Asia Pacific territories. However, the focus is not solely on the region. Both companies have expressed their ambition to enter new markets, including Eastern Europe, Central Asia, and the vast Chinese market.
Canadian financial services company Scotiabank became the club’s official regional partner in Latin America and the Caribbean in December 2016. This was the first deal completed from the club’s then-newly opened New York office.
In September 2022, FC Barcelona and Scotiabank renewed their partnership agreement enabling the Canadian bank to serve as the regional partner of the football club. The agreement extends the partnership tenure till 30 June 2026.
Coca-Cola
American soft drinks company Coca-Cola serves as the Global Soft Drinks Partner to FC Barcelona. The two parties last renewed their partnership in October 2023.
In October 2019, Korean industrial battery manufacturer Sebang was announced as the club’s official car battery partner in a regional deal that covered South Korea, Vietnam and Malaysia, and focused on Sebang’s main product, ‘Rocket’.
The sponsorship deal grants Sebang branding rights across the club’s digital and physical assets, including virtual LED minutes, merchandising and hospitality rights, as well as image rights to club’s players to use in promotional adverts.
FC Barcelona and Sebang Global Battery last renewed their partnership agreement in November 2022 for an additional three years.
Malaysian universal bank Maybank is the official bank of FC Barcelona in Malaysia and Singapore since October 2017. As per the deal, Maybank provides its customers Barça-themed payment cards, as well as exclusive fan experience opportunities.
In August 2024, FC Barcelona and Maybank agreed to extend their partnership deal until 2027. The financial entity will continue to be Barça’s Official Bank Partner in Malaysia and Singapore.
Saigon–Hanoi Commercial Joint Stock Bank (SHB) is the official bank of FC Barcelona in Vietnam, Laos and Cambodia since March 2016. As per the deal, SHB provides its customers Barça-themed payment cards, as well as exclusive fan experience opportunities.
In December 2019, major Brazilian retail bank Banco BMG was announced as the official bank of FC Barcelona in the Americas. Banco BMG and FC Barcelona signed a new three-year extension deal in May 2022.
With the extension, the bank will continue providing ‘FC Barcelona digital account’ to Barcelona supporters in Brazil, which includes international and customised debit and credit cards in the team’s colours.
Daka, a Chinese trading card company, announced signing a new three-year partnership agreement with Spanish club FC Barcelona in January 2023. The three-year deal, which will run until June 2025, is structured with the aim of continuing to bring the club closer to Chinese fans and growing the Barça brand in the region.
FC Barcelona expanded their brand beyond the pitch with the launch of Barça Kitchen, a new food delivery service in collaboration with Rappi in August 2024.
The partnership with Rappi, a leading delivery platform in the region, ensures efficient and convenient service for fans.
This strategic move is part of FC Barcelona’s broader strategy to strengthen its presence in Latin America, a market known for its passionate football fanbase.
In March 2023, FC Barcelona launched a new partnership with the Mexican sports media channel, Afizzionados.
With this partnership, Afizzionados has been named the official regional partner of FC Barcelona in Mexico for the next three years. The main purpose of the partnership is to strengthen the club’s presence in Mexico and try to enhance the fanbase in the country.
Serveto, a Spanish logistics company, has been serving as the club’s official logistics partner since 2013.
Vueling, one of Europe’s leading airlines, signed a multi-year partnership agreement in April 2024 to became the official airline of the Barça Women’s football team in a deal through to 30 June 2026.
Following the deal, FC Barcelona became the first European women’s football team to have its image appear on a regular airliner.
In June 2024, FC Barcelona and Hewlett Packard Enterprise (HPE) signed a partnership agreement for HPE to become the new Espai Barça Official Edge-to-Cloud Partner for the next four seasons, until 30 June 2028.
In a strategic alliance aimed at revolutionising the spectator experience in sport, Barça’s new facilities will be equipped with a world-class technology environment featuring HPE Aruba Networking and HPE GreenLake cloud, enabling real-time data analytics and integrated security solutions.
Fever, a global live-entertainment discovery tech platform, joined forces through a sponsorship agreement in August 2024 to become the new ‘Official Ticketing Technology Partner’ for the Club for the next five seasons, until 30 June 2030.
This strategic partnership has as its main aim the improvement of the spectator experience at the Club’s facilities via a wide offering of events, activities and other exclusive content.
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