This article contains information regarding the organisations working with the men’s and/or women‘s teams of Futbol Club Barcelona as their sponsors and partners for the 2024/25 season, thus enjoying a strong branding presence across their assets.
The Barça-Nike synergy goes all the way back to 1998, when the American sportswear giant replaced Italian rival brand Kappa as Barcelona’s Official Technical Partner. Since then, the two have reached new heights both on and off the pitch and have given us some memorable jerseys.
In May 2016, Barça’s then-president Josep Maria Bartomeu announced an extension to Nike’s deal with the club, which would see the Oregon-based company continue to serve the club as their Official Technical Partner until 2028. This deal, though, was not meant to be signed until July 2018, when Nike’s then-existing deal expired.
Nike signed a new contract with the club during the 2018/19 season. Currently, Nike reportedly pays Barça €100 million every season, with potential add-ons taking the amount to €155 million. The company, however, earlier in 2024, had sought to terminate the deal over what it claimed were “breaches” in the contract. Although Nike won the court proceedings, the deal will still have to be carried out until 2028.
In August 2024, reports from several outlets in Spain emerged citing both Nike and Barça were working behind the scenes on a new extension deal.
Spotify, a Swedish audio streaming and media service provider, announced signed a multi-year partnership agreement with FC Barcelona in March 2022. As part of the four-year deal, Spotify acts as the main partner of the club as well as their official audio streaming partner.
The deal entails Spotify’s branding appearing on the front of the Barça men’s and women’s teams’ matchday and training shirts, which it has since the start of the 2022/23 season. Spotify also holds the naming rights to Barça’s home, which is thus formally called the “Spotify Camp Nou”.
In May 2023, FC Barcelona announced the signing of a new partnership agreement with TP Vision, which is responsible for designing, manufacturing, and selling Philips TV, Philips Sound, and AOC Audio products. As part of the deal, its brand Ambilight TV acts as the main partner of the club for TV, display, and sound devices.
This partnership also grants TP Vision rights of association with the Barça men’s and women’s first teams as well as the club’s indoor sports teams.
Also read: Real Madrid CF Sponsors 2024/25
Barça roped in online betting company 1XBET as a global partner in July 2019.
Apart from branding rights, the multi-year deal entails 1XBET holding image rights for Barça players to feature in its promotional adverts.
In July 2024, Barcelona and 1XBET renewed their partnership, as per which the online gambling brand would continue to be a global partner and the official betting partner of the club until June 2029.
WhiteBit is a cryptocurrency exchange that provides a platform for trading digital assets and offers real-time orderbooks, charting, and technical analysis tools along with trading history and automation features. In December 2022, Barça struck a three-year partnership with WhiteBit, making it their official cryptocurrency exchange partner until 2025.
The global partnership agreement sees the Ukraine-based cryptocurrency firm receive LED screen inventory at Camp Nou and includes brand presence across all Barça sports teams.
Locally-brewed lager beer Estrella Damm has been the Official Beer of FC Barcelona for over 25 years. It has been acting as a global partner of the club since May 2018.
In December 2023, Barça announced a five-year extension of their partnership with Estrella Damm, which now runs until 2028. Through this agreement, Estrella Damm is granted major presence both at the Estadi Olímpic Lluís Companys and Camp Nou, while it also continues to be closely associated to the club’s different gastronomic services, appearing at all leisure and catering outlets on official Barça grounds.
In June 2019, Japanese video game company Konami renewed its deal as the official video game partner of FC Barcelona via its football simulation video game series Pro Evolution Soccer (now eFootball) for four more years.
The deal sees Konami hold rights to feature fully-licensed Barça assets, including players, kits, and stadiums, in eFootball.
While eFootball‘s main rival, EA Sports FC (formerly EA Sports FIFA), holds rights to feature Barça’s crest, kits, and players via its circumventing licensing deal with LaLiga, Konami holds exclusive rights to Camp Nou, which at the moment does not feature in FC releases.
The summer of 2021 found Konami’s deal with the club mired in controversy when a video emerged of two then-Barça players—Antoine Griezmann and Ousmane Dembélé—mocking two Japanese technicians who were fixing the television in the players’ room while the team were on a pre-season tour in Japan in 2019. The two could be heard making pejorative comments about the technicians’ appearance and the manner in which they spoke. Konami put out a statement in July 2021 in which it stated that Griezmann, whom the company had announced as a Yu-Gi-Oh! ambassador only a month before, had his ambassadorship terminated with immediate effect.
In July 2021, Konami announced a complete overhaul of their flagship football simulation offering, making it a cross-platform, free-to-play game called eFootball. Barça’s deal with Konami has persisted through the rebrand.
The two parties agreed on a contract extension deal in August 2023.
SEAT’s sports car brand Cupra replaced Audi as the club’s official automotive and mobility partner in August 2019.
In February 2024, FC Barcelona and CUPRA renewed their global alliance. The vehicle manufacturer is therefore to remain the club’s Official Automotive and Mobility Partner and Official Car until 2029, and now also cover other sports divisions of the club.
Bimbo, a Mexican multinational food company, signed a multi-year partnership agreement with FC Barcelona in August 2022, thus becoming a global partner of the club and the main partner of their women’s team, Barça Femení.
Through this agreement, the organisations aim to work towards positively impacting society by promoting habits that contribute to the greater well-being of people and building a more sustainable environment. They also work to break stereotypes regarding women’s figures.
Finnish mobile phone manufacturer Human Mobile Devices and FC Barcelona announced signing a sponsorship agreement in August 2024.
With this deal, HMD acts as Barça’s global partner, mobile phones partner, and smartphones partner. Apart from branding rights, the deal includes for HMD access to Barça athletes to create graphic and audiovisual material.
American tools and security brand Stanley Black & Decker first became a Barça sponsor 2014 before expanding its association with the Catalan club to a global partnership in July 2018.
Apart from getting brand exposure across official club channels, Stanley also acts as the principal sponsor of Barça Femení, thereby enjoying front-of-shirt branding rights on the team’s matchday kit.
Isotonic beverages brand Prime and Barça have in place a multi-year partnership agreement which sees the former act as the official hydration partner of the latter until 2026.
As part of the deal, the US company’s hydration products can be seen during Barça games—in the dugout—and training sessions involving of the club’s men’s, women’s, and youth football teams. Prime is also placed in these teams’ dressing rooms and at the Palau Blaugrana
Sports supplement company BioTechUSA signed a multi-year partnership agreement with FC Barcelona in September 2024, thus becoming their global partner in the “Sports Supplement” category.
As part of the deal, BioTechUSA associates its image with the Barça men’s and women’s first teams. The partnership also extends to research, education, and knowledge transfer, with the two parties working together to create a publicly-available case study involving the club’s medical services and nutritional products.
In July 2024, FC Barcelona and Feeberse, the first 100% football-based social network, reached a three-year collaboration agreement, through to 2027, whereby the platform became the club’s official channel and official presenting partner of “Culers Corner”.
In November 2022, Italian fashion company Herno signed a multi-year partnership agreement with FC Barcelona to become their official formalwear partner till the end of the 2024/25 season.
As part of the deal, the Barça men’s and women’s football and basketball teams wear Herno designs on their away trips in European competitions in addition to the finals of the different competitions in which the teams may take part in.
Skin care brand Rilastil, which belongs to the Italian corporate Ganassini group, signed a multi-year agreement in October 2023 to become a global partner of both the women’s football and basketball teams of FC Barcelona. As part of the deal, Rilastil also acts as their exclusive Official Skin Care & Sun Protection Partner.
In August 2022, Barça Women and GLS Spain signed a global sponsorship agreement through which the transport logistics company became an official logistic partner of the team until June 2025.
Barça and VeganNation signed a partnership agreement in September 2022, which made the global community, founded in 2017 to promote sustainable living and practices, an official sponsor of the club until June 2025.
The agreement includes rights of association for VeganNation with the Barça men’s and women’s football first teams as well as hospitality rights and right for content creation for the club’s official digital platforms. Barça and VeganNation also work on projects focused on sustainable living.
Azemad Group, a wood-crafting specialist, signed an agreement with FC Barcelona in July 2023 to become their official global partner in Roller Hockey. As part of the deal, Azemad provide sports equipment to the club.
Barça signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in February 2020 to launch their own Fan Token ($BAR). The deal also made Chiliz the Official Fan Token Partner of FC Barcelona.
In August 2022, FC Barcelona announced that Socios.com would become a strategic technology partner to accelerate their blockchain, NFT and other digital assets, and Web3 strategies.
The partnership has also seen Socios.com owner and technology provider Chiliz invest US$100 million in Barça Studios, acquiring a 24.5% stake in the club’s digital content creation and distribution hub.
Valencia-headquartered Spanish financial institution CaixaBank last renewed its well-established agreement as the premium banking partner of FC Barcelona in March 2023. The deal is reportedly worth €17 million and set to run until April 2026.
Apart from branding rights, the deal sees CaixaBank offer its customers unique hospitality experiences during Barça’s home matches.
Medical insurance company Assistència Sanitària has been acting as Barça’s official medical partner since 2005. In July 2019, the two parties extended their partnership; this also made Assistència Sanitària a main partner of the club.
Apart from enjoying branding presence across official Barça channels, Assistència Sanitària provides medical insurance to the club. Barça also have access to the company’s medical centres for medical examinations.
EBC Financial Group (EBC), a provider of financial services, signed a multi-year partnership agreement with FC Barcelona in April 2024, thus becoming their exclusive foreign exchange partner.
In August 2024, FC Barcelona and South Korean motor oil brand ZIC—under the SK Enmove umbrella—announced a three-year extension of their partnership. The deal is now set to run until June 2027.
As part of this expanded partnership, ZIC maintains its position as FC Barcelona’s official partner in several Asia Pacific territories. However, the focus is not solely on the region, as the two parties have expressed their ambition to enter new markets, including Eastern Europe, Central Asia, and China.
Canadian financial services provider Scotiabank became the club’s official regional partner in Latin America and the Caribbean in December 2016. This was the first deal completed from the club’s then-newly opened New York office.
In September 2022, FC Barcelona and Scotiabank renewed their partnership, enabling the Canadian bank to continue acting as a regional partner of the club. The deal now runs until June 2026.
American soft drinks company Coca-Cola acts as the Global Soft Drinks Partner of FC Barcelona. The two parties last renewed their partnership in October 2023.
In October 2019, South Korean industrial battery manufacturer Sebang was announced as the club’s official car battery partner in a regional deal that covered South Korea, Vietnam, and Malaysia and focused on Sebang’s main product, “Rocket”.
The sponsorship deal grants Sebang branding rights across Barça assets, including virtual LED minutes, merchandising, and hospitality rights, as well as image rights to Barça players for promotional use.
FC Barcelona and Sebang Global Battery last renewed their partnership agreement in November 2022 for an additional three years.
Malaysian universal bank Maybank has been acting as the official bank of FC Barcelona in Malaysia and Singapore since October 2017. As per the deal, Maybank provides its customers Barça-themed payment cards as well as exclusive fan experience opportunities.
In August 2024, FC Barcelona and Maybank agreed to extend their partnership until 2027.
Saigon–Hanoi Commercial Joint Stock Bank (SHB) has been the official bank of FC Barcelona in Vietnam, Laos, and Cambodia since March 2016. As per the deal, SHB provides its customers Barça-themed payment cards as well as exclusive fan experience opportunities.
In December 2019, Brazilian retail bank Banco BMG was announced as the official bank of FC Barcelona in the Americas. Banco BMG and FC Barcelona signed a new three-year extension deal in May 2022.
As per the deal, Banco BMG continues offering the “FC Barcelona digital account” to Barça supporters in Brazil, which includes international and customised debit and credit cards in the team’s colours.
Daka, a Chinese trading card company, announced signing a three-year partnership agreement with FC Barcelona in January 2023.
The deal, currently set to run until June 2025, is structured with the aim of continuing to bring the club closer to Chinese fans and growing the Barça brand in the region.
FC Barcelona expanded their brand beyond the pitch with the launch of Barça Kitchen, a new food delivery service in collaboration with Rappi, in August 2024.
The partnership with Rappi, a leading delivery platform in the region, ensures efficient and convenient service for fans.
This strategic move is part of FC Barcelona’s broader strategy to strengthen its presence in Latin America.
In March 2023, FC Barcelona announced a partnership with Mexican sports media channel Afizzionados.
As per this partnership, Afizzionados acts as the official regional partner of FC Barcelona in Mexico. The main purpose of the partnership is to strengthen the club’s presence in the country.
Serveto, a Spanish logistics company, has been serving as the club’s official logistics partner since 2013.
Vueling, one of Europe’s leading airlines, signed a multi-year partnership agreement in April 2024 to became the official airline of the Barça women’s football team in a deal set to run until June 2026.
Following the deal, Barça Femení became the first European women’s football team to have their players’ image appear on a regular airliner.
In June 2024, FC Barcelona and Hewlett Packard Enterprise (HPE) signed a partnership agreement that made the latter Espai Barça’s Official Edge-to-Cloud Partner until June 2028.
As per this partnership, the facilities at Espai Barça are equipped with a world-class tech environment featuring HPE Aruba Networking and HPE GreenLake cloud, enabling real-time data analytics and integrated security solutions.
Fever, a global live-entertainment discovery tech platform, joined forces with Barça through a sponsorship agreement in August 2024 to become their Official Ticketing Technology Partner until June 2030.
This strategic partnership is aimed at the improvement of the spectator experience at the club’s facilities via a wide offering of events, activities and other exclusive content.
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