Here’s information regarding the organisations working with the men’s and/or women‘s teams of Futbol Club Barcelona as their sponsors and partners for the 2025/26 season, thus enjoying a strong branding presence across their assets.
The Barça–Nike synergy goes all the way back to 1998, when the American sportswear giant replaced Italian rival brand Kappa as Barcelona’s Official Technical Partner.
In May 2016, Barça’s then-president Josep Maria Bartomeu announced an extension to Nike’s deal with the club, which would see the Beaverton, Oregon–based company continue to serve the club as their Official Technical Partner until 2028.
In November 2024, the latest extension between the two parties was announced. Barça have claimed that the Nike agreement, now set to run until 2038, is worth around €1.7 billion.
Spotify, a Swedish audio streaming and media service provider, signed a multi-year partnership agreement with FC Barcelona in March 2022.
As part of the four-year deal, Spotify acts as the main partner of the club as well as their official audio streaming partner. The deal includes the Spotify brand appearing on the front of both the men’s and women’s team shirts and training shirts. Spotify also acts as the Title Partner of the Barça home ground, with the historic Camp Nou stadium rebranded as the Spotify Camp Nou.
In May 2023, FC Barcelona announced the signing of a new partnership with TP Vision, a company responsible for the design, manufacture, and sale of Philips TV, Philips Sound, and AOC Audio products. As part of the deal, its brand Ambilight TV became the club’s main partner for TV, display, and sound devices.
This partnership grants TP Vision rights of association with the Barça men’s and women’s first teams, as well as the club’s Indoor Sports teams.
Barça signed online betting company 1XBET as a global partner in July 2019. Apart from branding rights, the deal grants 1XBET image rights for Barça’s players to feature in its promotional adverts.
In July 2024, Barcelona and 1XBET renewed their partnership. The online gambling brand thus continues to be a global partner of the club, as well as their official betting partner, until June 2029.
WhiteBit is a cryptocurrency exchange that provides a platform for trading digital assets, real-time order books, charting and technical analysis tools, trading history, and automation features. In December 2022, Barcelona struck a three-year partnership with WhiteBit, designating it as their official cryptocurrency exchange partner until 2025.
The agreement, which puts WhiteBit in the club’s global partnership tier, grants the Ukraine-based cryptocurrency firm LED screen inventory at Camp Nou and includes brand presence across all of Barcelona’s sports teams.
Locally brewed lager beer Estrella Damm has been the Official Beer of FC Barcelona for over 25 years. It has been serving as a Global Partner to the club since May 2018.
In December 2023, Barça announced a five-year extension deal with Estrella Damm. Through this agreement, Estrella Damm holds rights for significant branding presence both at the Estadi Olímpic Lluís Companys (home of Barça Femení) and the Spotify Camp Nou, while also continuing to be closely associated with the club’s different gastronomic services, appearing at all leisure and catering outlets on the club grounds.
In June 2019, Japanese video game company Konami renewed its deal as the official video game partner of FC Barcelona via its football simulation game series, Pro Evolution Soccer (PES), for another four years. The deal granted Konami rights to feature Barça’s licensing, which included real-life likenesses of players, kits, and the stadium, in its annual PES release.
While PES’ main rival, EA Sports FIFA (now EA FC), has held rights to feature Barça’s crest, kits, and players via its licensing deal with LaLiga, Konami holds the exclusive rights to Barça’s home ground, Camp Nou.
The summer of 2021 found Konami’s deal with the club mired in controversy when a video emerged of two Barça players — Antoine Griezmann and Ousmane Dembélé — mocking two Japanese technicians who were fixing the television in the players’ room while the team were on a pre-season tour in Japan in 2019. The two could be heard making pejorative comments about the technicians’ appearance and the manner in which they spoke.
Konami put out a statement in July 2021 in which it announced that Griezmann, whom the company had named a Yu-Gi-Oh! contents ambassador only a month before, had his ambassadorship terminated with immediate effect. The company also requested Barça provide an explanation on the matter and discuss further course of action, all the while remaining listed as Barça’s official video game partner on the club’s website.
In July 2021, Konami announced a complete overhaul of its flagship football simulation offering, which is now a cross-platform, free-to-play game called eFootball. Barça’s deal with Konami sees the club and their assets licensed in the game.
The two parties last agreed on a contract extension in August 2023.
SEAT’s sports car brand Cupra replaced Audi as the club’s official automotive and mobility partner in August 2019.
In February 2024, FC Barcelona and Cupra renewed their partnership. The vehicle manufacturer is set to serve as the club’s Official Automotive and Mobility Partner and Official Car Partner until 2029, having expanded its association to cover all of the club’s other professional sports teams.
Bimbo, a Mexican multinational food company, signed a multi-year partnership agreement with FC Barcelona in August 2022. As part of the deal, the Bimbo brand became a global partner of the club and the main partner of Barça Femení.
Through this agreement, both organisations work towards positively impacting society by promoting habits that contribute to the greater well-being of people and building a more sustainable environment. They also work towards breaking stereotypes regarding women’s bodies.
Finnish mobile phone manufacturer Human Mobile Devices (HMD) and FC Barcelona announced the signing of a sponsorship agreement in August 2024.
As per this deal, HMD acts as the club’s global partner, mobile phone partner, and smartphone partner. The partnership also entails a limited-access “HMD x FCB” collection, access to Barça athletes for graphical and audiovisual content, as well as branding visibility on matchdays and via the club’s official online channels.
American tools and security brand Stanley Black & Decker became a sponsor of FC Barcelona in 2014, before expanding its association with the Catalan club into a global partnership in July 2018.
Isotonic beverages brand PRIME and FC Barcelona have in place a multi-year agreement, as per which Prime is to act as the club’s official hydration partner until 2026.
As part of the deal, the US company’s hydration products are visible during the games — in the bench area — and training sessions involving Barça’s men’s, women’s, and youth football teams. PRIME also enjoys a presence in these teams’ dressing rooms and will also feature in the Palau Blaugrana, which is home to the club’s basketball, handball, roller hockey, and futsal divisions.
Hungary-based sports supplement company BioTech signed a multi-year partnership agreement with FC Barcelona via its US division in September 2024, thus becoming their global partner in the Sports Supplement category.
As part of the deal, BioTech USA enjoys branding rights with Barça’s men’s and women’s first teams. The partnership also covers research, education, and knowledge transfer, with the two brands working together to create a publicly available case study involving FC Barcelona’s Medical Services and several nutritional products.
In July 2024, FC Barcelona and Feeberse, which advertises itself as the first 100% football-based social network, reached a three-year collaboration deal — through to 2027 — whereby the platform became the club’s official channel and the official presenting partner of Culers Corner.
Skincare brand Rilastil, which belongs to Italy-based Ganassini Group, signed a multi-year agreement in October 2023 to become a global partner of the women’s football and basketball teams of the club.
As part of the deal, Rilastil also became their exclusive “Official Skin Care & Sun Protection Partner”.
Azemad Group, a specialist in wood crafting, signed an agreement with FC Barcelona in July 2023 to become their official global partner in roller hockey.
The partnership, apart from branding rights, entails Azemad providing sports equipment to the club.
Barça signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in February 2020 to launch their own Fan Token ($BAR). The deal also made Chiliz the Official Fan Token Partner of FC Barcelona.
In August 2022, FC Barcelona announced that Socios.com would become a strategic technology partner and accelerate their blockchain, NFT and digital assets, and Web3 strategies.
The partnership also saw Socios.com owner and technology provider Chiliz invest US$100 million in Barça Studios, thus acquiring a 24.5% stake in their digital content creation and distribution hub.
Medical insurance company Assistència Sanitària has been the club’s official medical partner since 2005. In July 2019, the two parties extended their partnership, which also made Assistència Sanitària a main partner of the club.
Apart from enjoying a branding presence across the club’s channels, Assistència Sanitària provides the club with medical insurance. Barça also have access to the company’s medical centres for medical examinations.
EBC Financial Group (EBC), a provider of financial services, announced a three-and-a-half-year partnership agreement with FC Barcelona in April 2024, thus becoming their official foreign exchange partner across Asia, Central and South America, the Middle East, Africa, and Oceania.
Partners since 2018, in August 2024 FC Barcelona and South Korean motor oil brand SK Enmove announced a three-year extension of their partnership.
As part of the expanded partnership, SK Enmove maintains its position as FC Barcelona’s official partner in several Asia Pacific territories, while also focusing on countries across Eastern Europe, Central Asia, and China.
Canadian financial services company Scotiabank became the club’s official regional partner in Latin America and the Caribbean in December 2016. This was the first deal completed from the club’s then-newly opened New York office.
In September 2022, FC Barcelona and Scotiabank renewed their partnership, thus allowing the Canadian bank to continue as a regional partner of the Catalan club until June 2026.
The American soft drinks giant serves as the Global Soft Drinks Partner of FC Barcelona. The two parties last renewed their partnership in October 2023.
In October 2019, South Korean industrial battery manufacturer Sebang was announced as the club’s official car battery partner in a regional deal that covered South Korea, Vietnam, and Malaysia, and focused on Sebang’s main product called “Rocket”.
The sponsorship deal grants Sebang branding rights across the club’s digital and physical assets, including virtual LED minutes, merchandising and hospitality rights, as well as image rights to the club’s players to use in promotional adverts.
FC Barcelona and Sebang Global Battery last renewed their partnership agreement in November 2022 for an additional three years.
Malaysian universal bank Maybank has been the official bank of FC Barcelona in Malaysia and Singapore since October 2017.
As per the agreement, Maybank provides its customers with Barça-themed payment cards as well as exclusive fan experience opportunities.
In August 2024, Barça and Maybank agreed to extend their partnership until 2027.
Daka, a Chinese trading card company, announced signing an initial three-year partnership agreement with FC Barcelona in January 2023.
The deal sees Daka work towards bringing Barça closer to their Chinese fans and growing their brand in the region.
FC Barcelona expanded their brand beyond the pitch with the launch of Barça Kitchen, a food delivery service in collaboration with Rappi, in August 2024.
The partnership with Rappi, a leading delivery platform in Latin America, ensures efficient and convenient service for fans.
This strategic move is part of FC Barcelona’s broader strategy to strengthen their presence in Latin America.
Serveto, a Spanish logistics company, has been serving as the club’s official logistics partner since 2013.
Vueling, one of Europe’s leading airlines, signed a multi-year partnership agreement in April 2024 to become the official airline of Barça Femení in a deal set to run until 30 June 2026.
Following the deal, Barça Femení became the first European women’s football team to have their image appear on a regular airliner.
In June 2024, FC Barcelona and Hewlett Packard Enterprise (HPE) signed a partnership agreement, making HPE Espai Barça’s Official Edge-to-Cloud Partner for four seasons — until 30 June 2028.
Espai Barça is the club’s new sports complex and part of the large-scale renovation project that encompasses Camp Nou.
The strategic alliance with HPE is aimed at revolutionising Barça’s spectator experience, with the club’s new facilities equipped with a world-class tech environment featuring HPE Aruba Networking and HPE GreenLake cloud, enabling real-time data analytics and integrated security solutions.
Fever, a global live?entertainment discovery tech platform, joined forces with Barça through a sponsorship agreement in August 2024 to become their Official Ticketing Technology Partner until 30 June 2030.
The main aim of this strategic partnership is the improvement of the spectator experience at the club’s facilities via a wide offering of events, activities, and other exclusive content.
In November 2024, FC Barcelona and the New Era Visionary Group (NEVG), a global operator in connectivity and infrastructure integrations, signed an agreement which made the latter the club’s Official Telecom Operator from 1 January 2025 until 31 December 2030.
The partnership focused on the club’s “Barça Mobile” services, aimed at delivering a wide range of services to fans and users, including mobile plans, data services, and fibre optics, among others.
Additionally, through the partnership, Camp Nou is equipped with 5G+ connectivity infrastructure by Orange, enabling spectators to stay connected, access digital services, and stream live from their mobile devices without interruptions.
In May 2024, FC Barcelona announced a two-year partnership with EHEIM Möbel, a specialist in fixed seating solutions for public venues, which thus became the official seat supplier for Espai Barça.
In May 2024, FC Barcelona announced a three-year deal with cybersecurity solutions provider Fortinet, which came on board as their Official Cybersecurity Partner for Camp Nou.
The partnership entails Barça implementing Fortinet’s “Security Fabric” platform, integrating it with their existing IT infrastructure to enhance security and efficiency across their home ground.
Roca, a Spanish company specialising in the design, production, and marketing of products for bathroom spaces, signed a sponsorship agreement with FC Barcelona in February 2025, coming on board as their Official Bathroom Solutions Provider for Espai Barça for three seasons.
As per the agreement, which is set to run until 30 June 2028, Roca products are to feature in all the bathrooms at Camp Nou.
In July 2024, FC Barcelona announced a strategic six-season partnership with Iluminación Disano, a provider of lighting solutions.
As part of the deal, Disano serves as the exclusive lighting supplier for Espai Barça.
In July 2024, FC Barcelona announced a multi-year partnership with Figueras Seating, a global specialist in fixed and mobile seating solutions.
Figueras Seating thus became the VIP Seating Supplier to Espai Barça, with the deal running from July 2025 to June 2027.
As part of the deal, Figueras Seating provides its designer seating range to the club for the hospitality areas inside the Spotify Camp Nou.
BCD Sports, part of global travel management company BCD Travel, signed a partnership agreement with FC Barcelona in 2024.
In July 2025, FC Barcelona struck a four-year partnership agreement with DR Congo’s Ministry of Sports and Leisure.
That deal puts the “DRC, cœur de l’Afrique” (“DRC, the heart of Africa”) branding on the back of Barça’s training shirts. The whole sponsorship package is worth a total of €44 million.
Barcelona announced a long-term deal with Raventós Codorníu in November 2024, roping it in as their Official Wine and Cava Partner for a period of five years.
The deal, set to run until June 2029, entails Raventós Codorníu’s wines and cavas featuring in the exclusive areas at Espai Barça.
In April 2024, FC Barcelona and TK Elevator, a global provider of advanced and sustainable mobility solutions, signed a sponsorship agreement, which made the latter a “Provider of Espai Barça” until 30 June 2029.
While announcing the partnership, the club stated that it would entail them working with TK Elevator “to incorporate 69 state-of-the-art elevators and 78 escalators into the new Stadium, making for a pioneering mobility experience for the fans who visit the facility.”
FC Barcelona and Panasonic signed a sponsorship agreement in February 2025, which made the Japanese multinational company the “Heating, Ventilation and Air Conditioning Provider” for Espai Barça for four seasons — until 30 June 2028.
As part of the deal, Panasonic Heating & Cooling Solutions provides sustainable heating, ventilation, and air conditioning solutions to the club. Furthermore, high-precision air-conditioning equipment is also provided for the technical areas, such as rooms containing the servers and for broadcasting games.
Carrier, a global operator in intelligent climate and energy solutions, and FC Barcelona signed a partnership agreement in September 2024, which made the former the Official Chillers and Heat Pumps Partner of Espai Barça for three seasons — from 1 July 2025 to 30 June 2028.
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