Football News

FC Barcelona to wear Drake’s logo for El Clásico

For the upcoming El Clásico, FC Barcelona are set to wear Canadian rapper and singer Drake’s logo on the front of their matchday shirt against Real Madrid.

For the first time, Barcelona will use an artist’s emblem in place of that of their shirt sponsor Spotify, which is part of front-of-matchday-shirt sponsorship agreement between the two parties. The logo of Drake’s label OVO Sound is an owl’s silhouette. 

The move is aimed at honouring Drake becoming the first artist to reach 50 billion Spotify streams. 

The duel between the Spanish heavyweights in LaLiga will commence at 7:45 pm (IST) on Sunday, October 16, 2022.

Commenting on the logo feature, Barcelona’s Vice-President, Marketing, Juli Guiu, said:

“For the first time in our history, we are replacing the name of our main partner on the front of the jersey with an internationally acclaimed artist in Drake, winner of 4 Grammy awards and record breaker in different categories, such as being the first artist to accumulate 50 billion streams on Spotify. 

“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”

Drake also posted on social media upon receiving the honour: 

“This doesn’t feel real but it is.

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

6 hours ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

6 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

14 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

14 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

15 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

15 hours ago