German professional football club Bayern Munich have announced an extension of their partnership with URSAPHARM, a major ophthalmology pharmaceuticals manufacturer based in Saarbrücken, Germany.
Originally established in 2017, the collaboration has now been extended for a further three years.
According to the agreement, the partnership will concentrate more on the global market, particularly China. Part of the activation efforts features the exclusive broadcast of LED billboards with HYLO branding in Asia.
Andreas Jung, FC Bayern Board Member for Marketing, stated:
“We’re very pleased about the extension of the partnership with URSAPHARM and HYLO. For elite athletes in particular, healthy eyes are essential to producing maximum performance. In that respect, the topic of eye protection is also one that’s important to us.“
Dominik Holzer, Executive Partner, URSAPHARM, commented:
“We’ve already been working together very successfully with FC Bayern for six years and have been able to significantly increase our brand awareness within the framework of the partnership, especially at national level. The extension of the cooperation is therefore a logical step for us, as we would like to continue to engage with young and sporty target groups in particular and raise awareness of the topic of eye protection – but with an even stronger international focus in the future.“
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