Ferrari Formula One team have signed a new multi-year partnership with crypto exchange firm, BingX, who will join the team as an Official Team Partner. The deal will see both work together on new engaging fan activities with the partnership being the first-time BingX enters into the motorsport world. BingX will have branding and will be integrated across various Ferrari assets and activities such as events, digital platforms, global content and exclusive fan experiences.
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, said,
“We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.”
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