Scuderia Ferrari HP have announced a multi-year partnership with BingX, a crypto exchange company, which has come on board as an Official Team Partner of the Italian outfit.
The deal, marking BingX’s entry into the motorsport world, will see the two parties work together on fan engagement activities.
BingX branding will also be integrated across various Ferrari assets and activities, including events, digital platforms, global content, and exclusive fan experiences.
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, said:
“We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.”
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