Scuderia Ferrari have announced a partnership extension of their agreement with Danish consumer electronics company Bang & Olufsen.
The renewal will see Bang & Olufsen continue to “offer a superior experience to its [Ferrari’s] team members and race guests”.
The Danish company will also continue on as an Official Partner of the Italian F1 outfit and provide audio systems to the their motorhomes in the paddock.
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari, said:
“With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive to innovate. I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.“
Kristian Teär, CEO, Bang & Olufsen, added:
“We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I’m pleased we can continue working together to create even more magical moments.”
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