MS Dhoni becomes brand ambassador for House of Biryan (HOB)

Indian cricketer Mahendra Singh Dhoni has been revealed as an official brand ambassador of House of Biryan (HOB), a tech-enabled chain of cloud kitchens.

The announcement marks Dhoni expanding his relationship with the brand, adding to his existing role of a strategic investor.

As the face of the brand, Dhoni will headline campaigns and advertisements for House of Biryan, with the brand aiming to accelerate national brand recall, strengthen franchise and partnership conversations, support international market entry through a globally recognisable face, as well as reinforce its position as a process-driven performance brand.

On his new role with HOB, Dhoni said:

“Consistency under pressure comes from strong processes. HOB has built a model where quality doesn’t depend on the outlet or the time of day. That’s very similar to how high-performing teams operate in sport.”

The co-founders of House of Biryan released the following statement:

“MS Dhoni represents everything we stand for—discipline, consistency, and performance at scale. His journey with HOB began as an investor who challenged our systems and numbers. His decision to step in as brand ambassador validates the strength of our operating model and our global vision for biryani.”