Danish audio technology brand Bang & Olufsen has joined as an Official Partner of the Italian Formula One team Scuderia Ferrari. The partnership will see Bang & Olufsen work with Ferrari to offer unique new experiences to their fans through various activations both on the race tracks and in Maranello.
The partnership will also see the Bang & Olufsen branding feature on the Ferrari race car, the SF-23.
Benedetto Vigna, Ferrari CEO, commented:
“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state-of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”
Kristian Teär, CEO, Bang & Olufsen, said:
“Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike.“
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