FIFA signs new deal with Boggi Milano for upcoming World Cups

FIFA has signed a new four-year partnership with Italian menswear brand Boggi Milano, which will see the latter join as the Official Formalwear Outfitter and Official Licensee for the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. The deal will see Boggi Milano provide apparel for all of FIFA members including their board members, and not only will they provide outfits but also accessories. Boggi Milano will also launch an exclusive licensed capsule collection which will be dedicated to FIFA World Cups.

FIFA and Boggi Milano will also work together on various campaigns, in-store activations and special initiatives designed to highlight the best moments from the World Cups. 

Mattias Grafström, Secretary General, FIFA, added,

“It is with great pleasure that we announce this collaboration with Boggi Milano – a globally renowned fashion house whose reputation and craft make them the ideal brand to supply the workforce apparel for the biggest and best sporting events in the world. FIFA and Boggi Milano share a commitment to excellence, innovation and global reach. Together, we look forward to elevating how our teams present themselves on the world stage and creating meaningful value for fans, partners and stakeholders worldwide.”

Claudio Zaccardi, President and Chief Executive Officer of Boggi Milano, said,

“We are honoured to collaborate with FIFA on a project that perfectly unites the worlds of sport and elegance. Dressing the organisation’s staff and introducing a dedicated capsule collection allows us to express our vision of a contemporary, inclusive and international style – bringing it to a global audience for the very first time.”