Everton Football Club have announced a partnership with food processing company Heinz, which thus becomes the first-ever Official Sauce Supplier of the Merseyside outfit.
The partnership will see Heinz integrate its products across the club’s infrastructure and host matchday experiences at the Hill Dickinson Stadium, Everton’s home ground. Heinz will also enjoy a branding presence at the stadium via big screens and LED boards during the Toffees’ home games and other events.
Mark Rollings, Chief Partnerships Officer at Everton Football Club, commented:
“Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise, trust and enjoy in their everyday lives. The presence of Heinz across the stadium is a natural fit with our ambition to elevate the matchday and event experience, while continuing to grow Everton’s commercial portfolio in a way that feels authentic to our identity and our supporters.”
Tom Franklin, Away From Home Director at Kraft Heinz, added:
“Heinz is incredibly proud to partner with Everton Football Club, a club with a passionate fanbase and a strong sense of community. Football and food both bring people together, and we’re excited to bring the unmistakable taste of Heinz to Hill Dickinson Stadium, creating memorable moments for Evertonians on matchdays. Just like a good game, a good sauce is better when shared – especially over chips, pies, or a hot snack.”
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