Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the Red Bull Academy Programme ahead of the 2024 F1 Academy season.
As per the agreement, the academy is to officially be called “Red Bull Ford Academy Programme” going forward. Ford Motor Company will also enjoy branding presence on the team’s car and driver apparel throughout the second edition of F1 Academy.
Mark Rushbrook, Global Director, Ford Performance Motorsports, commented:
“Ford Performance is committed to working with the FIA and race promoters to find ways to integrate more female talent into all levels of motorsport, both on and off the track, and this is a great opportunity to extend that work by partnering with the best in F1 Academy.
“We have already partnered in other race series, such as Rebelle Rally, in addition to drivers such as Hailie Deegan, to bring more women to the forefront of motorsport. I am excited to partner with Red Bull to make a positive impact in F1.“
Julia George, Director of Partnerships, Oracle Red Bull Racing, added:
“Ford are an automotive manufacturer rich in motoring history that spans generations. Welcoming them as title partner of the Red Bull Ford Academy Programme is hugely exciting and demonstrates their appetite for improving female representation in motorsports both on and off the track. F1 Academy marks a major step forward for female drivers’ progression to the next level in motorsport and helps provide a pathway to ensure they can fulfil their potential, a commitment that is fully supported by Ford. The wealth of technical expertise that they bring to the partnership is crucial for the success of the Red Bull Ford Academy Programme car, and we are excited to see what the 2024 F1 Academy season brings.“
Sarah Harrington, Manager, Red Bull Academy Programme, added:
“Welcoming Ford to the Red Bull Academy Programme is a landmark moment for us. Their investment represents so much more than just a title partnership, it helps to further extend Red Bull’s long legacy of developing talent and breaking down the barriers in motorsport. Diversity and inclusion are the centre of the Red Bull Academy Programme and we are very much looking forward to competing in the 2024 F1 Academy season.“
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