Formula E teams up with Levy Merchandising

Formula E has announced a multi-year partnership with Levy’s retail arm, Levy Merchandising, which will thus serve as the Exclusive Global e-Commerce Supplier and Licensed Product Rights Holder of the all-electric motor-racing series.

The partnership will see Levy Merchandising take charge of Formula E’s global digital retail operations and manage the e-commerce rights for official licensed products and team wear.

Additionally, Levy Merchandising will launch an exclusive Formula E fan wear collection.

Sanjay Shivaram, Brand Licensing and Retail Director, Formula E, commented:

“We’re committed to working with businesses who support our mission and values. Our ecommerce offering experience is an important fan touchpoint with Formula E, which is why we’re pleased to be partnering with Levy Merchandising to elevate our e-commerce offering, giving our fans the bespoke retail experience they expect, while also delivering on purposeful innovation and creativity.”

Vinny Clark, CEO of Levy Merchandising, said:

“The ethos of the Formula E brand aligns perfectly with ours at Levy Merchandising, as two progressive brands with disruptive mindsets. We believe world-class merchandising must be delivered with world-class responsibility – Formula E leads in using sport as a powerful force for positive change and we are excited to push this message forward together, while providing the premium, customised e-commerce experience that fans deserve.”