Here, we look at the organisations acting as the official sponsors and partners of the 2026 FIA Formula One World Championship.
In October 2024, Formula One and French luxury goods company Louis Vuitton Moët Hennessy (LVMH) announced a ten-year partnership.
The deal covers several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. LVMH participates in F1 weekends and also enjoys trackside branding at races.
Pirelli has been Formula One’s Global Tyre Supplier since 2011, when it replaced Bridgestone. The partnership sees the Italian tyre maker provide all F1 teams with tyres throughout the race calendar.
In October 2023, Pirelli announced a four-year extension to continue as F1’s exclusive tyre supplier until 2027, with the option to extend for an additional year.
As per the deal, Pirelli provides slick, intermediate, and full wet tyres, along with technicians to support all F1 teams during each Grand Prix.
In March 2020, Formula One signed a long-term global sponsorship deal with Aramco, a Saudi integrated oil and gas company.
The partnership focuses on advancing sustainable fuels, enhancing engine efficiencies, and developing emerging mobility technology. Most races feature Aramco trackside branding, along with broadcast integration on digital F1 channels.
In June 2016, Heineken became a Global Sponsor of Formula One. In May 2023, the partnership was extended in a multi-year deal.
Heineken acts as title sponsor for several races, enjoys trackside branding, and serves as F1’s Official Global Beer Partner. The company promotes responsible consumption, including its zero-alcohol offering, Heineken 0.0, and previously collaborated with F1 on the “When You Drive, Never Drink” campaign.
Amazon Web Services (AWS) signed a multi-year partnership agreement with Formula One in June 2018. In November 2022, the partnership was renewed and expanded.
AWS serves as F1’s Official Cloud and Machine Learning Provider, supporting race strategies, data tracking, and digital broadcasts through services such as Amazon SageMaker and AWS Lambda.
Qatar Airways became the Global Airline Partner of Formula One in February 2023 in a deal running until 2027. It also acts as title sponsor of the Qatar, Hungarian, and Emilia Romagna Grands Prix, while providing trackside branding and exclusive travel packages for fans.
In September 2024, Formula One extended its partnership with Lenovo, elevating it to Global Partner starting in 2025.
Motorola, a Lenovo subsidiary, acts as F1’s Global Smartphone Partner. Lenovo also serves as title sponsor of two Grands Prix per season, with both brands receiving trackside branding rights.
DHL has been a Global Partner of Formula One since 2004 and serves as its Official Logistics Partner.
As per the agreement, DHL transports cars, equipment, and fuel while sponsoring the Fastest Lap and Fastest Pit Stop awards.
The Germany-based global logistics company renewed its partnership with F1 in February 2024 and supports F1’s Net Zero 2030 target.
MSC Cruises became F1’s Global Partner and Official Cruise Partner in March 2022. The partnership was extended in May 2025 to run until the end of the 2030 season.
The deal includes title races, trackside branding, hospitality activations, and promotional presence for MSC Cruises’ sister brand, Explora Journeys.
In April 2022, Formula One signed a five-year partnership agreement with Salesforce to enhance fan engagement and support net-zero goals using customer relationship management (CRM) technology.
Louis Vuitton acts as an Official Partner of Formula One and is set to serve as the title sponsor of the 2026 F1 Monaco Grand Prix, featuring in opening ceremonies and presenting custom Trophy Trunks to podium finishers.
In January 2025, TAG Heuer returned as F1’s Official Timekeeper on a ten-year basis. The Swiss luxury watchmaker thus enjoys trackside presence and activation rights across race weekends.
Moët Hennessy is an Official Partner of F1, with Moët & Chandon having returned as its Official Champagne in 2025.
In October 2024, American Express signed a multi-year partnership agreement with F1 to enhance fan experiences, offering cardholder benefits such as pre-sales, hospitality, and ticket access.
In September 2024, Santander became Formula One’s Official Retail Banking Partner starting with the 2025 season, thereby gaining trackside branding rights.
In February 2025, global lottery operator Allwyn joined as an Official Partner of F1 in a multi-year deal focused on audience growth and responsible gaming.
Crypto.com became an Official Partner of F1 in June 2021 and renewed its deal in December 2024 until 2030.
The partnership includes branding rights and educational initiatives around cryptocurrency.
In May 2024, Globant signed a multi-year deal to become an Official F1 Partner, providing digital services and gaining trackside branding.
In July 2024, the LVCVA became an Official Partner of F1, later extending its Las Vegas Grand Prix sponsorship through at least 2027.
In April 2023, Paramount+ joined as an Official Partner. The deal entails branding and digital content collaboration during race weekends.
Liqui Moly signed a multi-year partnership with F1 in March 2019 and extended it in March 2023 through the end of the 2026 season, thus expanding its trackside and virtual branding rights.
In November 2024, Nestlé made KitKat the Official Chocolate Bar of Formula One in a multi-year partnership including activations, promotional campaigns, and branding rights.
In April 2025, Barilla joined as an Official Partner of F1. Its pasta bars are thus featured in the Paddock Club, with branding exposure during race weekends also being part of the agreement.
In May 2025, PepsiCo signed a multi-year deal with F1, set to run until 2030. Its brand Sting Energy thus acts as the Official Energy Drink of F1, while Gatorade serves as an Official Partner of F1 Sprint.
In April 2025, PwC became the Official Consulting Partner of F1 after signing a multi-year agreement.
The partnership entails the global professional services company receiving branding rights and, in turn, providing strategic advisory support to F1.
In January 2026, Standard Chartered became the Official Wealth Management and Corporate & Investment Banking Partner of F1.
The partnership entails branding exposure for Standard Chartered at 19 F1 races, as well as support for the all-female racing series, F1 Academy.
In March 2024, McDonald’s became a Regional Partner of F1 in Latin America, with the partnership focusing on fan engagement activities in the region.
In November 2025, T-Mobile signed on as F1’s regional 5G innovation partner in the US and extended its role as the exclusive 5G Partner of the Las Vegas Grand Prix.
Since the start of the 2026 season, T-Mobile has been providing broadcast and fan technology support to F1.
Announced in March 2022 as F1’s Official Broadcast Connectivity Provider, Tata Communications delivers global broadcast infrastructure for F1.
In May 2023, PUMA became an Official Provider of F1.
As per the deal, the German sporting goods giant produces licensed apparel and merchandise for Formula One and select F1 Grands Prix.
In August 2024, Aggreko joined F1 as an Official Provider to deliver low-carbon energy systems and support the motor-racing series’ “Net Zero by 2030” goals.
In April 2024, Playseat signed a multi-year agreement to produce licensed F1 racing simulators.
In September 2024, Formula One partnered with the LEGO Group to launch LEGO products for all its teams.
In October 2024, Formula One signed a global licensing agreement with Mattel to produce F1-themed Hot Wheels products, which launched in 2025.
In February 2025, Gulf Air renewed its partnership as the Title Partner of the F1 Bahrain Grand Prix until its 2027 edition.
In March 2025, ALT Sports Data became Formula One’s official betting data supplier. It thus provided predictive analytics and proprietary data solutions to the premier motor-racing series.
Aramco became title partner of the Esports SIM Arena at the 2025 Esports World Cup in Riyadh.
In April 2024, Fanatec became Official Licensee and Official Provider of Formula One Sim Racing, having signed a multi-year agreement.
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