News

Rajasthan Royals (RR) find Principal Sponsor in JK Lakshmi Cement for IPL 2026

The Rajasthan Royals (RR) have announced a partnership with JK Lakshmi Cement, bringing it on board as their Principal Sponsor for the 2026 edition of the Indian Premier League (IPL).

JK Lakshmi Cement will thus feature on the front of the RR playing shirt, as well as across the training gear, official merchandise, and other digital and on-ground assets of the inaugural IPL champions. 

The 2026 IPL season gets underway on March 28, 2026, and it is scheduled to conclude on May 31, 2026. The Rajasthan Royals will kick off their campaign against the Chennai Super Kings in Guwahati on March 30. 

Alok Chitre, Chief Operating Officer of the Rajasthan Royals, said:

We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season.

Arun Shukla, President and Director of JK Lakshmi Cement Ltd, commented:

The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities.

Shrivats Singhania, Deputy Managing Director of JK Lakshmi Cement Ltd, added:

Rajasthan has always been integral to our journey, shaping our identity and growth—from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance, and enduring commitment. The T20 league places Rajasthan on a national stage, and we are happy to stand alongside a team that embodies the spirit and excellence of this remarkable state.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

How Cesc Fàbregas has transformed Como

Former Barcelona and Arsenal star Cesc Fàbregas is currently the head-coach of Italian Serie A…

2 hours ago

McLaren Racing inks multi-year deal with SharkNinja

British motor racing team McLaren Racing has announced a new multi-year partnership with product design…

2 hours ago

US Open renews Sky Sports broadcast deal

The United States Tennis Association (USTA) has announced a new three-year partnership extension with Sky…

2 hours ago

ATP Media signs new deal with L1VE

ATP Tour's broadcast and media division, ATP Media has announced a new multi-year partnership with…

2 hours ago

Tottenham Hotspur inks new deal with Sportsbet

Premier League club Tottenham Hotspur has announced a new multi-year partnership with online sportsbook and…

2 hours ago

Crystal Palace ropes in Brooks Running as footwear partner

English football club Crystal Palace has signed a new multi-year partnership with footwear brand Brooks…

2 hours ago