Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald’s, which comes on board as a Regional Partner of the racing division in Latin America.
The deal will see McDonald’s work on various fan activities to deliver “quality, personalised experiences that go beyond race day.” It will also enjoy race-weekend branding visibility through virtual trackside signage exclusively during the Latin America broadcasts.
Emily Prazer, Chief Commercial Officer, Formula 1, commented:
“Formula 1 has a rich heritage in Latin America, so we are thrilled to be partnering with an iconic brand like McDonald’s to help further our connection with fans in this region. Through a combination of digital activations and in-store activity, we are incredibly excited to be working with McDonald’s to bring the world of F1 to both current and future fans in a new and powerful way.“
Santiago Blanco, Chief Marketing Officer, Arcos Dorados, added:
“It is an honour for us to partner with a brand that shares so many values with us, such as precision, teamwork, and excellence, which are fundamental in our daily operations. Undoubtedly, this collaboration will allow us to offer another unique opportunity to create unforgettable moments together for all our customers and fans.“
After the midweek games post the international break, Premier League games were played again this…
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
Here are our preview and predictions for Match 22 of IPL 2025, as the Punjab…
Here are our preview and predictions for Match 21 of IPL 2025, as the Kolkata…
Here is how the 2025 F1 Japanese Grand Prix went down as Max Verstappen got…
Mahendra Singh Dhoni has been an integral part of the Chennai Super Kings since the…