MSC Cruises joins as a Global Partner.
Formula One has announced MSC Cruises, one of the world’s largest and fastest growing cruise brands, as a Global and Official Cruise Partner for the 2022 season and beyond, following a multi-year agreement.
The partnership will see MSC Cruises provide Formula One with its technologically advanced ships port-side during specific Grand Prix weekends. MSC Cruises will also be using Formula One’s global visibility to grow its brand. Both parties will also collaborate on working towards sustainable change, with a commitment towards becoming net-zero carbon through the usage of state-of-the-art environmental technologies and solutions.
Speaking about the partnership, Stefano Domenicali, President and CEO, Formula One, commented:
“We are thrilled to announce MSC Cruises as a new Global Partner of Formula 1, bringing together two truly global brands. It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”
Pierfrancesco Vago, MSC Cruises’ Executive Chairman, added:
“There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way. We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”
The Formula One season kicked off on March 20 with the Bahrain Grand Prix. Up next is the Saudi Arabian Grand Prix at Jeddah on March 27.
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