Royal Challengers Bengaluru renew boAt partnership

Royal Challengers Bengaluru (RCB) have announced a renewal of their partnership with boAt, an Indian consumer electronics brand.

boAt will thus remain the Official Audio Partner of the RCB men’s team for an eighth consecutive year. It will work with the reigning IPL champions on enhanced fan engagement activities via digital and on-ground initiatives, including social media content, fan activations, and community-driven campaigns.

The Royal Challengers kicked off their title defence against SunRisers Hyderabad and were triumphant at home, with their talisman Virat Kohli seeing them home in a comfortable six-wicket win. 

On the company’s renewal with RCB, a boAt spokesperson commented:

“Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year.”