MS Dhoni joins Kuku as investor, becomes brand ambassador for Kuku TV

Indian cricketer Mahendra Singh Dhoni has been announced as an investor in Kuku, an Indian mobile-first storytelling platform.

The 44-year-old multiple-time World Cup-winning captain with India will also serve as a brand ambassador for Kuku’s shorts and drama app, Kuku TV.

The partnership was announced with the launch of the #DhoniWatchesKukuTV campaign, with Dhoni headlining a brand film. The Chennai Super Kings (CSK) wicketkeeper-batter will promote Kuku TV through various campaigns and advertisements as a brand ambassador.

On joining Kuku, Dhoni said:

“I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”

Lal Chand Bisu, Co-founder and CEO of Kuku, said:

“MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.” 

Vinod Kumar Meena, Co-founder and COO of Kuku, stated:

“Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.” 

Vikas Goyal, Co-founder and CTO of Kuku, said:

“MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”

Nikhil Bhandarkar, Managing Director, Panthera Peak Capital, added:

“Kuku’s vision, execution, and clarity of thought are exceptional – qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”