Formula One renews AWS partnership

Formula One has renewed and expanded its partnership with leading comprehensive cloud platform Amazon Web Services (AWS). The expansion will see AWS become a Global Partner of Formula One.

The expanded partnership will also see the two parties work on new innovation and digital transformation of the sport, as they aim to work on unique and innovative fan experiences. F1 and AWS will also work on design solutions on not only motorsports but also media and data architecture, future track designs and delivery of regionalised media offerings along with exploring fusion gaming, live events and live action experiences. AWS will also continue to work with F1 to find sustainable solutions as it aims to be Net Zero Carbon by 2030. 

Brandon Snow, Managing Director of Commercial, Formula One, commented:

“Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans. Together we have successfully delivered the speed, scalability, and reliability Formula 1 requires to bring the expert analysis and insights to all our audiences and stakeholders. AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.“

Matt Garman, Senior Vice President of Sales, Marketing, and Global Services of AWS, said:

“AWS helps companies push the limits of what their data can do. With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilise, analyse and act upon data to deliver insights to fans that weren’t possible before this collaboration. Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation is impressive and we are excited F1 has selected AWS to continue to innovate together.“