Formula One has signed a multi-year partnership agreement with Standard Chartered, which comes on board as the Official Wealth Management and Corporate and Investment Banking Partner of the racing series.
The partnership, kicking off with the upcoming F1 season, will see the two parties collaborate on fan experiences, with the British multinational banking and financial services company also set to carry out “enhanced” trackside activations for its clients and guests.
Stefano Domenicali, President and CEO of Formula One, commented:
“I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1. We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together.”
Roberto Hoornweg, CEO, Corporate & Investment Banking, Standard Chartered, added:
“We’re proud to become an Official Partner to F1, which shares our relentless commitment to high performance, innovation, a world-class client experience, and distinctive global connectivity. F1’s footprint reflects our own cross-border network, with our presence in 19 out of 21 F1 race markets and many other countries where clients enjoy watching one of the most exciting, fastest-growing sports in the world.”
Judy Hsu, CEO, Wealth and Retail Banking, Standard Chartered, added:
“As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1. Our clients value premium service, innovation and seamless global connectivity, and this partnership will unlock exclusive experiences for them. Our support for F1 Academy reinforces our commitment to championing female talent and developing the next generation of motorsport talent across our unique footprint.”
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