The Gujarat Giants have announced a partnership agreement with Indian skincare brand Joy Personal Care.
The partnership will see Joy Personal Care become an Associate Sponsor of the Women’s Premier League (WPL) franchise. As per the deal, Joy will enjoy branding presence on the non-leading arm of the official Giants jersey as well as on the spectator seats and screens during the team’s games.
Sanjay Adesara, CBO, Adani Sportsline, commented:
“It makes me really happy that Adani Sportsline’s Gujarat Giants are collaborating with Joy Personal Care. Their belief and dedication towards being the best at what they do, and promoting it alongside diversity, dovetail with our core values perfectly, and we appreciate the support from them. We hope the qualities on both sides will shine brightly as this partnership grows stronger.”
Mithali Raj, Mentor, Gujarat Giants, said:
“In my capacity as a proud ambassador for the Gujarat Giants, it brings me great joy to unveil our collaboration with Joy Personal Care. Their unwavering dedication to diversity resonates harmoniously with the core values of our team. We applaud Joy for acknowledging that skincare transcends the confines of gender, colour, or body size, and for celebrating the innate beauty within every individual. This partnership signifies our collective effort in dismantling conventional beauty standards and advocating for a society that embraces inclusiveness and equity.“
Poulomi Roy, Chief Marketing Officer, Joy Personal Care, said:
“At Joy Personal Care, we are excited to support the Gujarat Giants Women’s Premier League, championing inclusivity and challenging stereotypes in the realms of both sports and beauty. Our partnership aims to empower women, encouraging them to break free from societal constraints and actively participate in sports. By endorsing this league, we hope to inspire a shift in perceptions, demonstrating that sports and beauty can coexist harmoniously. This initiative reflects our commitment to inclusivity, breaking stereotypes, and fostering a more diverse and equitable society where individuals are free to pursue their passions without limitations.“
Sunil Agarwal, Chairman, RSH Global, added:
“We are thrilled to announce our collaboration with the Gujarat Giants, a prominent women’s cricket team. Joy Personal Care, a brand committed to empowering women, is enthusiastic about supporting these exceptional players. We have faith in their talent and resilience and look forward to standing by them as they thrive in the world of sports. We are confident that our brand’s mission to empower women will be significantly bolstered through this partnership.“
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