Gujarat Titans extends Livpure deal

Indian Premier League (IPL) franchise Gujarat Titans have announced a partnership extension with customer-centric brand, Livpure. The partnership extension will see Livpure continue on as Gujarat Titans’ Water Purifier and Kitchen Appliance Partner for the upcoming IPL 2026 season. Livpure will use the partnership extension to promote their kitchen appliances category. 

Rakesh Kaul, Managing Director of Livpure, commented,

“Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”