Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri.
The three-year deal will see Bisleri join as the Titans’ Official Hydration Partner, starting from the 2023 IPL season.
Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt Ltd, commented:
“Cricket as a sport unites the entire country in setting benchmarks of athletic performance and endurance. The collaboration of Bisleri with Gujarat Titans is a strategic approach towards being a part of our consumers’ health and fitness mission. As we move forward, we will continue to drive more meaningful sporting and athlete-led collaborations that build brand connect with youth.“
Arvinder Singh, COO of the Gujarat Titans, stated:
“It gives us immense pleasure to announce Bisleri as our Hydration partner for the next three seasons. Both of us strive for excellence in our respective fields and look forward to a long and mutually beneficial relationship.“
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