Haas partners with Exein following multi-year deal

American Formula One team Haas has announced a new multi-year partnership with runtime cybersecurity firm Exein, who joined the team as their Official Physical AI Security Partner from the Belgian Grand Prix 2026 onwards. The partnership will see Exein have branding presence on the rear wing of the Haas race car and both Haas and Exein will work together on campaigns and initiatives to highlight the cybersecurity, innovation and technological excellence in high-performance environments.

Ayao Komatsu, Team Principal at TGR Haas F1 Team, commented,

“Formula 1 is built on innovation, precision and the confidence that every system performs exactly as intended. As our sport continues to embrace increasingly advanced technologies, cybersecurity has become an integral part of that landscape. We’re proud  to welcome Exein to our team, as their expertise in protecting Physical AI systems aligns naturally with the technical environment we operate in, and we look forward to building a successful relationship together over the coming years.”

Gianni Cuozzo, Founder and CEO of Exein, said,

“Formula 1 represents one of the world’s greatest demonstrations of engineering excellence, where every detail matters and continuous innovation is essential to staying competitive. Those same principles have shaped Exein from day one. We’re proud to partner with TGR Haas F1 Team, bringing together two organizations united by a passion for technology, precision and performance on the global stage.”