Hampshire Cricket renews Hendy Group partnership

Hampshire Cricket has announced a partnership extension and renewal with the  Hendy Group, who will continue on as Official Supporter of Hampshire Cricket, covering both their men’s and women’s teams. The partnership renewal will see Hendy launch an enhanced, permanent activation space on the concourse at all Vitality Blast home fixtures. Fans will have the chance to interact with Hendy staff, take part in giveaways, and explore vehicle displays and brand experiences tailored for matchdays. Additionally both will continue to work together on community-driven initiatives. Hendy and Hampshire Cricket have been partners since 2012.

Rob Paddon, Commercial Director at Hampshire Cricket & Utilita Bowl, commented,

“Hendy Group has been a trusted and valued partner of Hampshire Cricket for many years, and we are delighted to continue that relationship into 2026. The team at Hendy share our commitment to delivering great experiences for our supporters, and their enhanced activation this summer will add even more energy to our matchdays. We’re looking forward to building on the success of previous seasons and working together on another exciting year at Utilita Bowl.”

Paul Smith, Marketing Director, Hendy Group, said,

“The extension of this long-standing collaboration reflects the strength of our relationship with Hampshire Cricket and Utilita Bowl. It is an important part of our presence in the local area, and extending it allows us to build on that over the next two seasons, both at matches and through a number of exciting new activations.”